As more social media platforms dive into live content, which channel should you focus on? Columnist Caitlin Jeansonne offers tips to help you develop a live-content strategy and decide which platform works best for your audience. Caitlin Jeansonne on October 12, 2016 Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in … Continue reading Navigating the new waters of live content
Contributor Kerry Jones explains why raising eyebrows, sparking emotions and creating teachable moments are more important than counting backlinks. Kerry Jones on October 12, 2016 Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them … Continue reading Is your content share-worthy? 4 questions to ask
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. Greg Gifford on October 11, 2016 Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes … Continue reading Forget about unique content. Try actually BEING local!
by Erik Sass, Staff Writer @eriksass1, October 10, 2016 Another big social media platform is shrinking the amount of real estate it devotes to displaying content from publishing partners. Messaging service and emerging media hub Snapchat has quietly reshuffled the order in which it shows users content from their network to give greater priority to … Continue reading Snapchat Bumps Publisher Content For User Stories
by Robert Nissenbaum Follow @rnissenbaumOctober 10, 2016 How you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with … Continue reading If You Want Results, Think About HOW You Post And Share Content
by Sue Reynolds Follow @suereynoldsOctober 7, 2016 “The best place to hide a dead body is Page 2 of Google’s search results.” Arnie Kuehn, Vertical Measures You already know the value of creating great, quality content that helps your customers. Putting out that content for free is part of your strategy to create a body … Continue reading The Value of SEO: How to Improve Rankings on Existing Content
by Laurie Sullivan, Staff Writer @lauriesullivan, October 7, 2016 Consumers will give brands — even those they love — limited attention, yet the amount of content and the demand for attention from brands continues to rise. The average number of images and video that brands created and posted in the past 12 months in free … Continue reading Intel IQ Shares Its Content Strategy
By Jessica Davis October 6th, 2016 Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always to reach as many relevant audience members as possible, and … Continue reading 6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)
Live Webcast: Thursday, October 20, 2016 – 1:00 ET (10:00 PT) Digital Marketing Depot on October 5, 2016 Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie … Continue reading Take back control of your content
by Andre Oentoro Follow @breadnbeyondOctober 5, 2016 Video is an awesome kind of content that (often) helps businesses grow in several different directions: namely conversion, traffic, and branding. The rapid growth of video content on the internet is inevitable. Cisco predicts that by 2020, 75% of mobile data traffic will come from video. Judging from … Continue reading The Best Ways to Optimize Video Content for Every Medium
