By Steve Eastlack March 14th, 2017 Who knew the movie Prometheus would teach us such a valuable lesson in content marketing but Michael Fassbender’s character was onto something when he said, “Big things have small beginnings.” I’d like to expand upon this just a bit. All big ideas have small beginnings, but then transform into … Continue reading A Guide To Creating A Winning Content Marketing Playbook
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. Dianna Huff on March 14, 2017 Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to … Continue reading Manufacturing FAQs: The workhorse of content and search marketing
What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions. Dave Davies on March 9, 2017 Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I … Continue reading A technical argument for quality content
Kelley Schultz — March 8, 2017 — March 8, 2017 Facebook ad revenue is exploding: it grew 67% year-over-year in 2016. In November 2016, the Interactive Advertising Bureau (IAB) released a revenue report stating that Facebook ad revenue grew from $ 3.4 billion in the first half of 2015 to $ 5.7 billion in the … Continue reading 3 Tips That Will Keep Your Facebook Ad Content Fresh
From encouraging user-generated content to implementing the ‘Rule of Seven,’ contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost. Alexander Kesler on March 6, 2017 While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take … Continue reading 5 top hacks to step up your B2B content marketing strategy in 2017
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017 If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step
Free Search Tool Finds Competitor’s Published Content by Laurie Sullivan @lauriesullivan, March 2, 2017 Marketing data company Knotch launched a free version of a Google-like search engine it calls Knowledge that allows marketers to search and follow branded content and themes published by competitors on media sites. Knowledge enables marketers to identify in real-time content … Continue reading Free Search Tool Finds Competitor’s Published Content
Louis Foong — February 24, 2017 Follow @thealeagroup— February 24, 2017 Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you … Continue reading 8 Facts You Need to Know About B2B Content Marketing [Infographic]
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience
Janet Anthony — March 1, 2017 — March 1, 2017 If you are a marketer, you know that search engine optimization (SEO) is extraordinarily important. The more optimized your blog posts are, the more visibility you gain and the bigger your social media footprint becomes. Ultimately, the more your posts show up in search engine … Continue reading How to Search Engine Optimize Your Blog Content
