Christopher Jan Benitez — May 1, 2019 Follow @christopherjanb — May 1, 2019 If you’re optimizing your content using just one keyword phrase, then you’re doing on-page SEO the wrong way. Here’s a fact: You can actually target multiple keywords for a single post! Therefore, you need to find other keywords related to your primary … Continue reading 5 LSI Tools for Finding Keywords to Optimize Your Content
Ashley Poynter — April 28, 2019 Follow @acegrl — April 28, 2019 Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – … Continue reading 5 Quick Content Marketing Tactics for Fintech Lead Generation
Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture
Don’t Know Much About [ ]? Develop Engaging Content Anyway by Mobs Robertson , April 24, 2019 Growing up in the early aughts without television, I learned just enough about the show “Even Stephens” to join a conversation without having seen the latest episode. Fast-forward 15 years, and I find myself using that skill frequently … Continue reading Don’t Know Much About [ ]? Develop Engaging Content Anyway
Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy? by Laurie Sullivan @lauriesullivan, April 15, 2019 Numerous studies have analyzed consumer awareness and response to paid advertising vs. organic and sponsored content, but a recent study looked at the same challenges in social. The Blue Fountain Media study of more than 1,000 U.S. … Continue reading Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Lindsey Flagg — April 14, 2019 Follow @lindseyjflagg — April 14, 2019 Free-Photos / Pixabay Have you ever read an article and balked at the poor grammar it included? Or maybe your situation was a little different – maybe the blog post you read from your favorite company was written coherently and even with perfect … Continue reading Digital Marketing & Content: Why the “Write” Stuff Matters
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. Dallas Lawrence on April 12, 2019 Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, … Continue reading Content alone is not going to win the streaming war. Here’s why
Zena Ryder — April 7, 2019 Follow @boudicawriting — April 7, 2019 Small and medium-sized businesses can use white papers to generate leads — just as bigger companies can. Combine the power of high quality information and social media Note: This is a long article with lots of information, and it will take about … Continue reading How to Generate Leads Using Gated Content & Social Media
Susan Gilbert — April 1, 2019 Follow @SusanGilbert — April 1, 2019 Today I have some great visual content resources to help you improve your social media reach. Your business marketing can be greatly enhanced with eye-catching visuals — especially for mobile audiences. Would you like to attract more brand followers? Take advantage of these … Continue reading Improve Your Social Media Marketing with These 4 Visual Content Tools
Create personas for each buyer tier and build content for them, but don’t forget to personalize your website for target accounts. Natasha Humphrey on March 29, 2019 Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, … Continue reading Content development tips for Account Based Marketing
