Ashley Hill — June 13, 2019 — June 13, 2019 So many small business owners spend lots of time and money establishing a perfectly curated, informative, eye-catching site. And then they abandon it, with no updates or changes to the form or content for months, or even years, at a time. When this happens, your … Continue reading How to Keep Your Website Content Fresh
Abhishek Talreja — June 10, 2019 Follow @Abhishekt5 — June 10, 2019 Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries. Infographics are among the top five content formats used by B2B marketers. – (Source) … Continue reading The 5 Step Formula to Create Killer Infographics for Content Marketing
Christa Tuttle — June 9, 2019 — June 9, 2019 Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage … Continue reading The Importance of Blogs to Your B2B Content Marketing Strategy
How Amazon, Instagram Influencer Content Changes Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2019 Instagram has created a tool that turns influencer-produced organic branded content into advertisements that run through feeds using tools available on Facebook’s ad platform. The ads are similar to native ads or organic content in search query results that … Continue reading How Amazon, Instagram Influencer Content Changes Search
A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Amy Gesenhues on May 17, 2019 A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting … Continue reading Turns out some groups axed by Facebook for content violations were actually hacked
Brownyn Kienapple — May 14, 2019 — May 14, 2019 You’ve heard of infographics. But, why would you ever want to use one? In a recent survey, 40.2 percent of marketers said original graphics, such as infographics, engaged audiences best. In fact, they performed better than videos, charts, stock photos and GIFs/memes. So, clearly infographics … Continue reading How to Create Infographics That’ll Supercharge Your Content Marketing Strategy in 2019 [Infographic]
Kristen Deyo — May 10, 2019 — May 10, 2019 At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: … Continue reading The Right Touch: Email Content Automation for Financial Advisors
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content
Shaina Weisinger — May 2, 2019 — May 2, 2019 Not only are businesses told that their brand has to be everywhere their potential customer is, but businesses are also taught to educate and speak to their audience differently based on various social media platforms. What’s posted on a business’ Instagram account is usually very … Continue reading 3 Hacks to Never Stress About Your Business’s Social Media Content Ever Again
