Ashton Newell — May 12, 2020 Over 1 billion. That’s how many users are on Instagram. According to a Facebook survey, 87% of those surveyed said they took action after seeing product information on Instagram, such as following a brand, visiting their website, or making a purchase online. An estimated 71% of businesses use Instagram … Continue reading It’s Time to Create Better Instagram Content for Your Company
Jomer Gregorio — May 3, 2020 Any business with success in mind will aim to build awareness of their company. Any forward-thinking marketer will find content marketing valuable for this reason. Content marketing is a different marketing technique traditional efforts of television and radio ads, billboards, or cold call. Content marketing involves creating and developing … Continue reading B2B Content Marketing Trends in 2020 [Infographic]
Steven J. Wilson — April 27, 2020 In 2020, content is still king. According to Neil Patel, content marketing guru and world-class marketer, the best content will always gain an edge when it comes to the marketing mix. There is doubt that most people are tired and sick of disruptive ads that provide no value … Continue reading How to Create Content Your Potential Customers Actually Want to Read
Laura Cole — April 23, 2020 It’s always easy to dismiss emerging technology trends as insignificant fads, with voice search offering a relevant case in point. There’s no doubt that voice search is the real deal, however, with this having been ranked as the third most influential SEO trend back in 2017. There are also … Continue reading How to Optimize Your Content for Voice Search
Alex Toma — April 17, 2020 Content marketing is and will continue to be one of the most effective forms of digital marketing. In times when consumers are more educated and research-driven, it’s not as easy as creating an ad and paying do be displayed on the internet. Research shows that 71% of consumers are … Continue reading The Anatomy of Content Marketing [Infographic]
Jock Breitwieser — April 17, 2020 RyanMcGuire / Pixabay Millions of pieces of new content show up on the Internet every day, but a very small percentage of it ever gets seen by consumers. When it comes to content marketing, no article, video, social media post, or sound clip makes a bit of difference if … Continue reading 5 Tips That Rocky Balboa Would Use for Content Marketing With An Extra Punch
Shane Barker — April 15, 2020 Visits on your website are crucial. So is the number of followers on your social media accounts. But these metrics are not enough to get a fair idea of the effectiveness of content marketing efforts. To get an accurate picture, you need to delve deeper. You need to look … Continue reading Is Your Content Marketing Campaign Effective? [Infographic]
Young Entrepreneur Council — April 15, 2020 Video content is a popular — and effective — way to reach your audience. Members of Young Entrepreneur Council answered the following: What is one important thing companies producing video content for the first time need to remember? Why is it so important? 1. Create a Shot List … Continue reading 12 Useful Tips for First-Time Video Content Producers
Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual
How to think about content, SEO and your customers during the crisis — and prepare for the future. Greg Sterling on April 10, 2020 All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of … Continue reading Content and coronavirus: How you can differentiate from the masses
