Tag Archives: Content

Leveraging customer content, old martech myths: Thursday’s daily brief

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Leveraging customer content, old martech myths: Thursday’s daily brief →

As UGC gets a pandemic bump, brands need to leverage customer content now

Branding Awareness

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Chris Wood on May 5, 2021 Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For … Continue reading As UGC gets a pandemic bump, brands need to leverage customer content now →

How Gen Z Marketers Use Insta Reels for Content Syndication

Generation Z

Sumeet Anand May 4, 2021 Content syndication on sites like Instagram can make your content go viral. Moreso, they offer a free way to mass share your content. Brand storytelling is an increasingly important part of a successful marketing strategy. It can be as simple as a single video—like the one posted on Instagram Reels—or … Continue reading How Gen Z Marketers Use Insta Reels for Content Syndication →

Why You Need to Upgrade Your Blog to a Content Hub

Blogging Content

Carly McCrory May 4, 2021 Everyone knows content rules all. It helps you stand out, attract potential buyers, and drive leads and performance. In fact, it’s estimated there is an average of 7.5 million blog posts published every day. How does your content stack up? Maybe you’ve got a nice company blog that keeps your … Continue reading Why You Need to Upgrade Your Blog to a Content Hub →

Content and LinkedIn: Are You Doing It Right?

LinkedIn Utilization

Sarah Bentley May 3, 2021 Credibility is a key differentiator that is going to help you stand out from the rest. For companies and individuals alike, it’s essential to drill down a strategy that not only you as a CEO adopts, but your employees adopt too. One key component to this strategy is content. We’ve … Continue reading Content and LinkedIn: Are You Doing It Right? →

Apple Drives Billions In Revenue Through Content

Apple Advertisement

Apple Drives Billions In Revenue Through Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2021 During its first-quarter earnings call, Apple on Wednesday reported that its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and payment. Apple executives talked quite a bit about COVID-related … Continue reading Apple Drives Billions In Revenue Through Content →

A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content

Storytelling

Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content →

How to Use Content for Email Monetization: 19 Tactics to Increase Engagement And Revenue

Email Marketing

Marika Zinca April 28, 2021 Getting your email monetization strategy right is an art and a science. With these email monetization tactics, you can create better content, engage subscribers, and increase revenue from newsletters. Quality copy is the driving force behind better engagement. But how do you stand out and avoid the dreaded “spam” label? … Continue reading How to Use Content for Email Monetization: 19 Tactics to Increase Engagement And Revenue →

B2B Email Marketing: What Content to Include

B2B Email Marketing Strategy

Laura Magnuson April 24, 2021 Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails Newsletters Transactional Emails (Welcome, Thank you, Confirmation) Below we will outline what type of content you should … Continue reading B2B Email Marketing: What Content to Include →

Numbers and Facts You Need to Know About Audio Content in 2021

Podcasts Marketing

Ron Jaworski April 16, 2021 The growth of audio content has been on a constant upward trajectory for the past few years, with the latest push coming from social audio. Slowly but surely, the medium has become an essential element of the media mix for publishers, advertisers, and listeners alike. Audio is the evolution and … Continue reading Numbers and Facts You Need to Know About Audio Content in 2021 →