Tag Archives: Content

How to increase website engagement with content recommendations

Here’s how to develop the best content recommendation strategy for your website that puts the reader first. Greg Krehbiel on April 4, 2023 Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. but there’s no one-size-fits-all approach. Here’s how to develop the best recommendation strategy … Continue reading How to increase website engagement with content recommendations →

MarTech’s content marketing experts to follow

Marketing Technology

Want your content to connect? Want to find out the latest content marketing strategies? These are the people you need to follow.. Constantine von Hoffman on April 3, 2023 The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough … Continue reading MarTech’s content marketing experts to follow →

Publishers To Seek Compensation For AI-Generated Content

AI Content Tools

Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers To Seek Compensation For AI-Generated Content →

Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others

AI Content Tools

A B2B marketer’s guide to long-form content

B2B Marketing

Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. Michael Brenner on March 22, 2023 Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in … Continue reading A B2B marketer’s guide to long-form content →

Why the Rise of AI-Generated Content Will Make Link Building Even More Important

AI Content Tools

Why the Rise of AI-Generated Content Will Make Link Building Even More Important Jason Khoo / 20 Mar 2023 Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this … Continue reading Why the Rise of AI-Generated Content Will Make Link Building Even More Important →

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange

Branding Engagement

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange →

10 Content Marketing Hacks to Boost Website Traffic

Traffic Generation

10 Content Marketing Hacks to Boost Website Traffic Erik Emanuelli / 15 Mar 2023 Are you looking to drive more traffic to your website? Content marketing can be an effective way of doing just that. But how do you get started? Don’t worry. This article is here to help you. It will cover ten content … Continue reading 10 Content Marketing Hacks to Boost Website Traffic →

LinkedIn Feature Boosts Content Visibility

LinkedIn Tools

Keren Baruch Keren Baruch Director of Product at LinkedIn, Angel Investor Published Feb 23, 2023 We appreciate the effort you put into creating high-quality content on LinkedIn – whether it’s a hot take post on breaking news, a newsletter that digs into industry trends, or a video recap of … Continue reading LinkedIn Feature Boosts Content Visibility →

AI-generated content is detectable, new study claims

AI Tools

ChatGPT-like content might not be able to keep its origins a secret. Kim Davis on February 8, 2023 SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in … Continue reading AI-generated content is detectable, new study claims →