More Business Openings Could Mean More Search Ads, Content by Laurie Sullivan @lauriesullivan, January 25, 2023 Business openings reached an all-time high in 2022, growing in 86% of states. The growth exceeded 2019 levels — particularly in the South, according to data released from Yelp. The rapid growth — up 12% compared with 2019 — … Continue reading More Business Openings Could Mean More Search Ads, Content
Elon Musk gives employees two days to commit to ‘hardcore’ Twitter or lose their jobs Mariella Moon @mariella_moon Twitter might lose even more employees following the mass layoffs that halved its workforce and shortly after the company fired engineers who publicly called out its new owner. According to The Washington Post, Elon Musk … Continue reading Twitter has reportedly laid off more of its global content moderation team
Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Greg Kihlstrom on December 20, 2022 This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even … Continue reading The ROI of personalized experiences: Content measurements
By Steven Melendez November 15, 2022 Yubo, a video-based streaming and chat platform aimed at Generation Z, has introduced real-time content moderation based on AI analysis of short snippets of audio. Environments like Yubo that let strangers interact by audio and video have historically been marred by trolls and bigoted users, whether they’re harassing fellow … Continue reading Yubo is bringing real-time content moderation to audio
B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies. Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need
Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. SE Ranking on November 10, 2022 All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance … Continue reading 3 simple steps to automating content creation for businesses by SE Ranking
Twitter Developers Attempting To Fix Gaps In Hateful Content Violations by Laurie Sullivan @lauriesullivan, November 9, 2022 Twitter developers have been working to combat hateful content on the platform, even more so since Elon Musk acquired the company and became the CEO. “We’ve not only mitigated the recent surge in harmful behavior, but have reduced … Continue reading Twitter Developers Attempting To Fix Gaps In Hateful Content Violations
Approach good content as if you were in your kitchen ready to cook up a tasty dish. Rablab on November 2, 2022 It’s been said countless times throughout the years, and we’ll say it again: in SEO, content is king. The importance of content has never been devalued by Google. However, the importance of … Continue reading The ultimate recipe for writing SEO optimized content by Rablab
