Tag Archives: Content

Publicis Groupe joins human vs. AI content verification initiative C2PA

Artificial Intelligence Transformation

The initiative aims to authenticate human-made content as AI use expands. Chris Wood on June 5, 2023 Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency … Continue reading Publicis Groupe joins human vs. AI content verification initiative C2PA →

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content

AI Revolution

Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content by Laurie Sullivan  @lauriesullivan, June 5, 2023 Global contextual advertising company Seedtag has launched a contextual artificial intelligence (AI) capability integrated with generative AI to give brands and agencies the capacity to build tailored creative assets based on the context of the surrounding page’s content. … Continue reading Contextual AI Technology ‘Liz’ Integrates With GAI To Analyze Content →

5 ways to harness AI in B2B content creation

B2B Artificial Intelligence

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success. Stephanie Trovato on May 26, 2023 Whether you’re for it or against it, AI is everywhere nowadays. Artificial intelligence has become integral to our daily lives — from chatbots and voice assistants to recommendation algorithms and personalized ads. … Continue reading 5 ways to harness AI in B2B content creation →

5 tips for balancing ‘push’ and ‘pull’ in content marketing

Content Marketing

Learn the difference between promoting engagement and pushing sales in your content and how to do them right. Michael Brenner on May 18, 2023 The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s … Continue reading 5 tips for balancing ‘push’ and ‘pull’ in content marketing →

Why AI will make the greatest impact on B2B audience insight, not content

B2B Artificial Intelligence

AI tools can unlock insights into your audience’s behaviors and motivations, leading to improved performance. Scott Gillum on May 16, 2023 Less than 10 minutes after the release of ChatGPT, I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it … Continue reading Why AI will make the greatest impact on B2B audience insight, not content →

Product-Led Content: Weave Your Product into SEO Content

SEO Checklist

Product-Led Content: Weave Your Product into SEO Content Ali Faagba / 13 May 2023   If you’ve ever gone from reading a blog post to signing up for a free trial of any software after conducting a Google search, you’ve encountered product-led SEO content. It departs from the previous online marketing strategy of generating marketing-qualified … Continue reading Product-Led Content: Weave Your Product into SEO Content →

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment

Ad Blockers

YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment by Colin Kirkland , May 11, 2023 In a move to promote its ad-free Premium subscription option, YouTube is currently running a new experiment that blocks users from watching in-app content while ad-blocking apps are active in their browsers. The experiment was originally reported … Continue reading YouTube Restricts Content For Viewers Using Ad-Blocking Tools In New Experiment →

Beyond boundaries: The future of digital content

Digital Content Strategy

UC Berkeley partnered with Storyblok to explore adventurous innovations that might shape the future of the Internet. Kim Davis on May 3, 2023 A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future … Continue reading Beyond boundaries: The future of digital content →

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend

Content Strategy

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder.  Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend →

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