By Kyle Hilton, Published October 15, 2014 Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards improving your companies reach and reputation but there are definitely some things you should not do when … Continue reading 6 Things You Should NOT Do With Your Content Marketing
By Camilla Bradley, Published October 14, 2014 Have the words ‘Content Marketing’ been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side. When I talk about Content Marketing I simply mean creating the best content you can to service your customers … Continue reading Understanding the Future of Content Marketing
By Scott Raynor, Published October 14, 2014 A look at the different understandings of what constitutes as viral content exposes the rare nature of what ultimately drives content to go viral. What does it actually mean to go viral? We hear a lot about what increases the likelihood of making content “go viral,” … Continue reading How Defining Virality Reveals The Truth About Viral Content
By Richard Taylor, Published October 14, 2014 I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members from across the business. This week I want to expand on that with a bit more detail around … Continue reading For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
By Susan Tucker, Published October 11, 2014 While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name … Continue reading Why Content Marketing Is So Valuable For Small Business Owners
By Jeremy Durant, Published October 11, 2014 With websites, the general rule is to hide premium content offers (white papers, guides, infographics, etc.) behind forms. This way, you can capture a website visitor’s information as they gain access to the content. I am strongly encouraging all B2B firms to de-gate all content offers that are … Continue reading B2B Websites: De-Gate Your Content Offers
By Tracy Watson, Published October 10, 2014 When it comes to online business today, content marketing is a cornerstone for attracting customers and maintaining a customer base. Content marketing is the publication of any type of content from text to video in order to attract and retain customers or clients. Although businesses may employ different … Continue reading Why Content Marketing Is Important
by Jon Ball October 9th, 2014 In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into … Continue reading Promoting Local Content For Local Links
By Lee Traupel, Published October 9, 2014 In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make … Continue reading Great Content Is Embedded In Your Business DNA – Finding and Sharing It
Are you working on planning your website content development? If so, watch this video for some advice to make your website content development run smoothly and your website planning more effective. The transcript for this video is below. Hi, my name is Lina Calin, and I’m the Account Manager at Whittington Consulting. Welcome to the … Continue reading A Guide to Website Content Development – Planning
