By Samantha Ferguson, Published October 22, 2014 It’s hard to get SEO right because search engine algorithms are so complicated, not to mention, forever changing! Fortunately there is one thing you can count on: search engines focus on creating the best possible user experience. If you make this your focus too your SEO will sky-rocket! … Continue reading Use Content Marketing To Improve SEO!
By Matt Janaway, Published October 22, 2014 Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology. “Content is the reason search began in the … Continue reading 19 Explosive Content Marketing Tips For eCommerce Stores
Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the “live streaming” option: There’s simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content … Continue reading How to Generate More Web Content from Google Hangouts on Air
October is a frightening month – from ending on Halloween, to marking the beginning of Q4, it’s 31 days of pure terror. Not only are you hectically hurrying to close out the year on a good note, you’re also pressured to produce your budgeted marketing plan for the year to come. It can often feel … Continue reading Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
By Mark Preston, Published October 17, 2014 Do you have a lot of older content on your blog that is just sitting there, doing nothing? Then this post is for you. Historical blog optimisation essentially means going through your old, outdated blog content and optimising it in order to generate more leads and traffic, eventually … Continue reading Increase Your Blog’s Conversion Rates With Historical Content Optimisation
By Vanessa Knipper, Published October 17, 2014 Martha Stewart helps us with everything from organizing our closets to making the perfect grilled cheese sandwich. She tackles event planning with stride and menu planning with ease, while continuously dishing out more and more content into our eager hands. With fans and followers in the millions on … Continue reading How Martha Stewart Is Killing It With Content This Halloween
By Molly Bruno, Published October 17, 2014 As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need … Continue reading Business Moves from Industrial to Social Age with Content Marketing
By Jessica Lawlor, Published October 17, 2014 I have a confession. When I set out to write this post, it was originally titled “why PR pros make great content marketers.” As I got to writing, I realized that while yes, PR pros are a good fit for content marketing (and yes, I’m totally a little … Continue reading The 5 Professionals You Need On Your Content Marketing Dream Team
What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides? Perhaps gaining actionable items to implement and grow your business? Nope, you guessed wrong. According to the self-proclaimed poster boy of content marketing, Joe Pulizzi, a great presentation is one … Continue reading 5 Epic Content Marketing Tips From Joe Pulizzi
By Angela Hausman, PhD, Published October 16, 2014 I found the following infographic on content marketing throughout the marketing funnel from Smart Insights — which has some great templates and training (with membership), as well as free resources. I think the infographic contains some valuable ideas, but I also think there’s much-needed to optimize content … Continue reading Content Marketing Throughout the Marketing Funnel
