Tag Archives: Content

Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More

Sales Guide

  By Asad Haroon, Published October 8, 2014 In a recent article for Ad Age, Ruth Stephens offered her “top seven” list of b-to-b marketing channels. Topping the list was website lead generation. Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other … Continue reading Ramping Up the Top B-to-B Marketing Platforms – How to Improve Lead Gen, Referrals, Content and More →

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

Content Marketing, Marketing Guide

New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It →

Proving Your Worth: What Content Marketing KPIs Matter Most?

Marketing Guide

By Annie Zelm, Published October 8, 2014 You’ve been blogging, emailing and converting website visitors to leads for months now, and you get the sense your potential clients are more engaged. People are commenting on your posts. Maybe a few have even mentioned they read something you recently published. You’re delighted—until you realize you still … Continue reading Proving Your Worth: What Content Marketing KPIs Matter Most? →

How Much Of Your Marketing Strategy Do You Dedicate To Content Amplification?

Marketing Guide

  By Ivan Serrano, Published October 8, 2014   With the content world all abuzz about different content amplification strategies, our guest contributor and tech writer Ivan Serrano discusses how to rise above in this highly competitive scene. You’ve probably heard people recite “content is king” over and over again that the phrase is embedded … Continue reading How Much Of Your Marketing Strategy Do You Dedicate To Content Amplification? →

5 Keys to Creating B2B Content That Engages Different Verticals

B2B

By Rachel Foster, Published October 8, 2014   According to new research by the Content Marketing Institute and MarketingProfs, B2B marketers create content for an average of four audiences. The 2015 B2B Content Marketing: Benchmarks, Budgets and Trends – North America report also states that B2B marketers use an average of 13 different content marketing … Continue reading 5 Keys to Creating B2B Content That Engages Different Verticals →

6 Reasons Your Company’s Content Engine Is Stalling Out

Content Marketing

By Tom Treanor, Published October 7, 2014 Companies across various industries are rushing into the content marketing arena – developing content to spread awareness, to improve “findability” in search, to gain the trust of potential customers, and to extract contact information from prospects in order to initiate an ongoing relationship that will (hopefully) ring the … Continue reading 6 Reasons Your Company’s Content Engine Is Stalling Out →

How To Improve Content ROI

Sales Guide

Today’s marketers are producing more content than ever. But creating content requires sizable investments in time, effort, and money. How do you know that your content investment will pay off in terms of interest to your potential customers? Smart marketers test their ideas before rolling out full-blown projects. The following are steps marketers can take … Continue reading How To Improve Content ROI →

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