Kara BurneyNovember 2, 2015 So you want to expand your brand to YouTube. Congratulations! It’s a smart decision for myriad reasons. A strong YouTube presence can: Boost the discoverability of your brand: YouTube is the second-largest search engine, with more searches than Bing, Yahoo!, and AOL combined. In fact, 17% of all Internet traffic flows … Continue reading YouTube Analytics: 3 Steps To Create Content That Converts
Kris SpisakNovember 2, 2015 Yes, at its simplest, a business website can be like a marketing brochure for your company, but at its best, it can be a powerful tool, establishing your place as an industry thought leader and enabling visitors to know and trust your brand. Remember that updating content not only prevents a … Continue reading Updating Web Content: an SEO Must
Wendy MarxOctober 29, 2015 If you’ve been reading up on your digital marketing blogs, you’re likely to have come across the seemingly unending debate over which video host tops the online marketing totem pole. What’s most effective for B2B content marketing? What looks the best? What will provide the greatest ROI? In the end, it … Continue reading YouTube vs. Vimeo: Which Is Better for B2B Content Marketing?
Danielle CoeOctober 29, 2015 One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). From DMOs like Hawaii (client) to companies like Coca-Cola, many brands have leveraged UGC to more smartly engage with their customers and audiences, and also to cultivate beautiful content in … Continue reading Adding User Generated Content to Your Social Media Plan
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Rebecca Lieb on October 27, 2015 Content this, content that. Content marketing, content strategy. Everyone’s talking all content, all the time these days. One of the questions … Continue reading Content: It’s Not Another Channel
Philip KushmaroOctober 24, 2015 Videos are no longer limited to the confines Hollywood, as personal mobile videos as well as videos for business purposes are growing at a staggering rate. With the help of major platforms like YouTube and Vimeo, online video content is hotter than ever. Given the social nature of digital output, videos … Continue reading The ABCs of Creating Amazing Video Content for Your Ecommerce Site
Amanda ClarkOctober 24, 2015 Content marketing and search engine optimization (SEO) are by no means mutually exclusive. In fact, they’re both at their best when working together in tandem, something we’ve explored as recently as last Friday. Good written content beefs up your SEO game, creating online assets that are appealing to human readers and … Continue reading 7 Ways to Write Exceptional SEO Content
At the MarTech conference in London, Columnist Ian Cleary summarizes a talk by Smart Insights’ Dave Chaffey on choosing the right measurements and tools for proving the value of content. Ian Cleary on October 23, 2015 When was the last time you had a discussion about ROI for content marketing? If you’re involved in content … Continue reading Using Tech To Boost Content Marketing ROI
Laura ColeOctober 23, 2015 While it is often taken for granted that blogging is a progressively popular pastime, few of us understand exactly how purposeful it can be. So although a staggering 6.7 million individuals publish blogs on specialist websites and a further 12 million write posts and share these through their social networks, the … Continue reading Blogging As a Career Aid: How to Publish Content That Boosts Your Job Prospects
Liz MurphyOctober 22, 2015 I consider myself to be a generally upbeat person, and I’d like to think my positive attitude is reflected in the blog posts I write. But it is currently a little before 7 p.m. on a Thursday night here at Quintain headquarters, and I’m floating in the hellacious purgatory that exists between my last task of … Continue reading Content Creation: 3 Reasons I Hate Your Business Blog
