What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing. Quinn Whissen on October 19, 2015 If I’ve learned anything in my line of work, it’s that content marketing insights and inspiration can be found in seemingly random experiences. From troubled sports … Continue reading Content Marketing Lessons From Hollywood A-Listers
Paula CrerarOctober 19, 2015 Experienced product marketers know that to have a great product launch sales teams need to be armed with effective sales training, messaging and sales tools. Whether it’s a major launch or a minor release with a few new features, before you go to market you need to at the very least … Continue reading The Best Sales Content for a Successful Product Launch
By Lyena Solomon October 15th, 2015 Content has become a key piece of most consumer and B2B websites, with companies investing significant dollars in user friendly content to drive SEO performance, and customer engagement. Providing value to customers, and ensuring the investment is worthwhile can be a challenge, but with Google Analytics, you can assess and … Continue reading Google Analytics Insights For Content Creators
Justin WilsonOctober 13, 2015 There has never been a greater requirement for content in marketing than right now. With the internet being in millions of cases the only ‘shop window’ that a business has, it is imperative to make the website as visible and as engaging as possible. One of the means to achieving that … Continue reading How Content Marketing and SEO Work Together
Sarah MatistaOctober 12, 2015 If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic … Continue reading The Importance of Visual Content For Telling Your Story and Engaging Your Customers
Troy HollenbeckOctober 8, 2015 Content syndication is becoming a really popular way to deliver content, and people are becoming more and too busy to curate their own content or ride off of someone else’s blog, and their trending and popular posts. So the demand for automation is on a sharp rise for content delivery to … Continue reading How To Syndicate Your Content With WordPress
Walter ChenOctober 8, 2015 When we first started iDoneThis, we knew nothing about growing our subscriber base. We had no money, either. We decided just to write a few blog posts here and there to explain to people what we were trying to do. That was the spark. Now, we have a million dollar business … Continue reading How to Plan Awesome Content That Grows Your Email List
Shelby ClarkeOctober 8, 2015 Finding great photos for the marketing content that your business puts up online can be hard. While you might want to simply Google search and snag the first image that pops up in the results, that’s not a good idea. Why? If the image you want to use isn’t yours, you need to … Continue reading 3 Tips For Picking Perfect Photos For Your Business’ Online Content
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it’s the content that will make or break your advertising campaign. Alex LePage on October 7, 2015 There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot … Continue reading The Right Tools Are Critical, But You Can’t Forget The Content!
By Sharon Hurley Hall October 7th, 2015 Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments off altogether. But now people are interacting with content … Continue reading 11+ Tools To Track Content Engagement
