Do you want to get more backlinks to your website? Most bloggers and business owners do. After all, more backlinks mean higher search visibility, which leads to more traffic and engagement.
Backlinks are hyperlinks that lead back to your blog from another site. Their purpose is to get more people to click-through and check out your website and boost your SEO score with Google.
The quickest and most efficient way to build your backlinks is through your blog. Dedicated customers and casual visitors alike will read your posts and potentially links back to your business. But getting backlinks from your content isn’t always easy.
There are specific strategies and tactics you should keep in mind if you want to improve your reputation and SEO score with backlinks. With that in mind, let’s take a look at several things you can do to get more people and businesses to link to your content.
Focus on Creating High-Quality Content
You’re going to have a hard time getting backlinks to your website if you’re not creating high-quality content. People have different expectations for blog content than they did just a few years ago. The influx of online businesses and accompanying blogs means people can pick and choose the content they want to read.
If you’re not producing high-quality posts, there’s a slim chance that someone will stick around to read your whole post, let alone link back to your article. When talking about high-quality posts, you can’t neglect basic optimization techniques such as using the right keywords, formatting, and topics.
But there’s more to it than that.
High-quality posts are jam-packed with actionable information. Don’t just write about a topic. Use statistics and studies to prove your case. Not only will this help visitors enjoy and appreciate your work, but you can also land plenty of new backlinks.
Content length plays a significant role in backlinks too. Posts over 2,500 words tend to get more backlinks than other articles. The theory behind this phenomenon is that longer posts contain more helpful information, so they are a good choice for external linking.
You should also make sure that your posts are relevant to your industry. If you haven’t developed a sitemap, now is a perfect time. Work within your sitemap so users landing on your site can easily find and read relevant content, which will encourage more sharing and backlinks.
Let Your Personality Shine
Publishing helpful content is the first step, but it’s also a good idea to mix your brand personality with the content you’re writing. Earlier, we talked about the surge of blogs and how users have more options than ever before. What this means is that there’s plenty of “duplicate” content on the internet.
The thing that separates the average from the extraordinary is personality. Companies that know how to convey their message with a new perspective or a touch of humor see more backlinks.
We recommend taking the time to ask yourself several questions about your customers and business:
- Can you identify your target audience?
- What kind of writing attracts new visitors?
- How can you include more personality in your work?
Answer these questions, and look for ways to put this knowledge into practice. If you discover that blog posts from one writer get more engagement and backlinks than others, look at their posts to see what they are doing that’s different. How are they putting their personality on display for your customers, and furthermore, how can you replicate this success in your other blog posts?
Use this information to craft highly-engaging blog posts that are bound to help you get more links to your site.
Incorporate Visual Content
Next, let’s talk about the power of visual content. Bloggers that want to get more backlinks to their site tend to use images, gifs, and videos as a way to get more engagement. In fact, over 54% of bloggers report using two or more images per post.
Consumers enjoy visual content for several reasons. In the case of image examples, users can clearly see the point you’re trying to make, which could lead to more shares. The key is to use images that drive your point home for readers.
You can publish other types of visual content on your blog too. Infographics, for instance, are great for getting backlinks. People who see your infographic and need statistics to prove a point or write their own article may reference your infographic. The result is you’ll see more backlinks from individuals and businesses.
It’s also possible to skyrocket engagement and your backlinks by putting videos on your site. Most people skim blog posts but thoroughly listen to videos. If you can nail critical points in your video, expect people to share your findings with others.
The last topic we will discuss today is social media. Social media is an excellent place to get more backlinks from your blog. If you’ve followed the other tips we’ve provided, you’re ready to share your content on social media.
On average, people spend 2 hours and 22 minutes on social media every day. In other words, there’s a good chance they will see your content if they are following your company, and you make a post.
We suggest scheduling several of your blog posts to go out on your various social media accounts each day. You can curate the posts, so you’re only delivering relevant content to your users. You’ll find that people are far more likely to share content that they find directly impacts their lives.
Besides sharing posts on your profile, you should also consider sharing posts across various social media groups. Facebook has a group feature where you can find your target audience. Look at what people are saying in these groups and try to answer questions with your posts for reference points. If the original poster finds your content helpful, they may share it online, which will increase the chance that your post gets referenced in another publication.
Back to You
There you have it! You now know some of the best ways to build backlink-worthy blog content on your website. Use the tips we mentioned above to create compelling content that keeps your existing audience coming back for more while encouraging other businesses to link to your high-quality post.
You may not see immediate results after introducing some of these changes, but stay patient. Building your SEO and backlink authority is not something that happens overnight. Instead, it’s a process that requires daily work and maintenance for the best results.