Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
by Rupert Adam March 8, 2016 Follow @emailcenterMarch 8, 2016 When is something relevant? Marketers are all striving to have more relevant email content with their email marketing but are they getting confused between relevance and the tools to get there, segmentation and personalisation? Segmentation is the process of selecting who should get a particular … Continue reading Irrelevant vs. Relevant Email Content
by Jessy Smulski March 5, 2016March 5, 2016 It’s happening again. The winds of change are sweeping across the SEO landscape and this time, they’re leaving behind quite a few ranking factors. HubSpot believes SEO will be unrecognizable within the next five years as new and diversified search behaviors leave marketers no choice but to … Continue reading SEO In 2016: What It Means For Your Content Strategy
If you’re trying to go viral, you’re probably trying too hard. Columnist Rachel Lindteigen explains why you should focus instead on creating great content that matters to your audience. Rachel Lindteigen on March 4, 2016 Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, … Continue reading Why “Go Viral” Is Not An Effective Content Marketing Strategy
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Blaise Lucey on March 3, 2016 Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in … Continue reading The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
Having trouble gaining traction through your content marketing efforts? Columnist Eric Enge suggests focusing your content marketing strategy around what he calls “anchor content.” Eric Enge on March 2, 2016 Content marketing is a growing part of many business’ strategy, but for many, it proves difficult to do successfully. In today’s post, I’m going … Continue reading Anchor Content: The Key To Content Marketing Success
By Michael Pace March 2nd, 2016 If your blog exists in a narrowly defined niche or, is older than most, you will find it extremely difficult to come up with fresh topics every week. Forcing yourself to write about the same things over and over again will lead to frustration, unoriginal content, or worse, writer’s block. … Continue reading 5 Effective Strategies for Recycling Old Content
Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016 In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2
by Anton Eliasson March 1, 2016 Follow @antoneliassonMarch 1, 2016 Do you have a content marketing strategy? What about a YouTube marketing strategy? I’m pretty sure that in 2016, the majority of marketers out there will answer with a resounding “yes” to the first question, but maybe a hesitant “no” for the second question. You … Continue reading Youtube Marketing Strategy: 5 Types Of Video Content You Should Master
By Nevyana Karakasheva March 1st, 2016 In this post: Define your goals: know your business objectives Define target audience Select a proper home for your content Define distribution channels Define posting frequency Define content format How would you trigger interest: Use emotional triggers Gain readers’ trust Use supporting visuals: Text Formatting Images Fine Tuning How It … Continue reading A 7-Step Guide To Creating Your Content Strategy
