by Matt Martinez February 28, 2016February 28, 2016 To most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which are overlooked. So, what is internal linking? Internal links are hyperlinks, which guide the reader from one … Continue reading Internal Linking: 4 Key Concepts to Improve your SEO Content
by Emelina Spinelli February 27, 2016 Follow @ecspinelliFebruary 27, 2016 How to Create Stunning Content for Your Instagram. If you were wondering where to spend your time in social media this year, look at Instagram and Snapchat. I’ve been rocking Insta for just over a half year now. What I can say, is that I’ve … Continue reading How to Create Stunning Content for Your Instagram
The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says. Barry Levine on February 26, 2016 at 4:02 pm News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers. Called NativeAI, it employs machine learning — … Continue reading News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers
by Daniela McVicker February 25, 2016February 25, 2016 A friend of mine recently retired. She was an English comp professor at a local university. She thought she might write a book in her retirement, and decided to find an author’s group or two to join. When she accessed a couple of these sites, she began … Continue reading Creating Catchy Blog Content – 10 Rules of Engagement
Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions. Jim Yu on February 24, 2016 Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time … Continue reading Content Mapping, Search Optimization And The Buyer’s Journey
by Laura Cole February 24, 2016February 24, 2016 Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links to their website, for example, or the assertion that blogs have become the fifth most trusted resource … Continue reading The Art of Content Creation: The Technical Side of Writing a Blog Post
by Meaghan McBee February 24, 2016 Follow @ZenContentFebruary 24, 2016 With a sizeable 90% of consumers finding custom content valuable (TMG Custom Media), it’s no surprise that many brands strive to craft a content strategy around information unique to their business. Building a solid content strategy based on trends and statistics is the key to … Continue reading Building Your 2016 Content Strategy [Infographic]
by Kaitlyn Kirkaldy February 23, 2016 Follow @KaitlynKirkaldyFebruary 23, 2016 I have 8.25 seconds to grab your attention. And that’s how long you have to get your customer’s attention online. Consumers value – times up! If that seems like an incredibly short amount of time to win attention, you’re right. If you take too long … Continue reading How to Add Content Personalization Into Your Digital Marketing Mix
by Jaja Maranan February 23, 2016 Follow @SoutherlyCommsFebruary 23, 2016 Last week, Facebook announced that it would make its Instant Articles feature available to all publishers in April 2016. So, if you’re a publisher, what does it mean for you? How many times have you been browsing on the Facebook app, seen a link to … Continue reading Facebook Instant Articles: What Is It and What Does It Mean for Content Marketers?
by Rachel Cunningham February 23, 2016February 23, 2016 In my free time, I like to ride bicycles. All types of bicycles, single speeds, road bikes, tandems, you name it! One of my favorite bikes is the red tandem that my husband and I can ride together. Recently, my husband started riding the tandem with a … Continue reading Web Content Accessibility for Users with Varying Abilities
