Tag Archives: Considerations

3 Key Considerations for Conversion Campaigns

Peter Sadujko January 26, 2021 In any digital campaign, conversions matter. A conversion could be as straightforward as a prospect providing an email address or making a purchase. Although the cost of the conversion will vary, there is value in all conversions that come from your programmatic campaigns. Every digital tactic contributes in some way … Continue reading 3 Key Considerations for Conversion Campaigns

Compliance Considerations for Retailers in 2021

Liz Armbruester December 18, 2020 This year, omnichannel ecommerce has offered retailers a range of opportunities to reach more customers and serve them more conveniently. According to McKinsey, the massive consumer shift to online shopping across categories and the adoption of ecommerce by consumers and businesses during the pandemic is likely here to stay. Retailers … Continue reading Compliance Considerations for Retailers in 2021

IT Considerations For a Post-Pandemic Workplace

Bob Burnett December 4, 2020 When implemented thoughtfully, remote work can be incredibly beneficial for employees and employers alike, affording increased work-life flexibility, eliminating commuting, and upleveling productivity for many. However, the sudden nature in which practically every business was forced to implement remote work en masse earlier in the year due to the coronavirus … Continue reading IT Considerations For a Post-Pandemic Workplace

7 Considerations for International Targeting in Digital Advertising

Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising

10 Considerations for Hosting an Engaging Virtual-Hybrid Event

Sanya Taylor August 25, 2020 In the wake of COVID-19, businesses across every market sector have innovated, restructured, and otherwise adapted to the oft-used ‘new normal.’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a … Continue reading 10 Considerations for Hosting an Engaging Virtual-Hybrid Event

3 Top Data Considerations to Grow Your Online Presence

Isaiah Stone August 19, 2020 The change in the consumer landscape over recent years has been undeniable. We’ve heard about retail businesses closing their stores. The COVID-19 pandemic appears to have only sped up the inevitable as more million-dollar and billion-dollar companies recently announced plans to close their doors. Meanwhile, many companies have been ramping … Continue reading 3 Top Data Considerations to Grow Your Online Presence

4 Quality Considerations While Importing Products From China

Dhruv Mehta August 13, 2020 Need for Importing Products From China China’s export of goods is infinitely high at this time. China’s trade surplus reached 422 Billion US dollars in 2019. The export value reached 2.5 trillion US dollars. During this last decade, export has exponentially grown and that shows in their GDP contribution. The … Continue reading 4 Quality Considerations While Importing Products From China

5 Human-First Product Management Considerations to Make During COVID-19

Harshita Banka — April 8, 2020 This is a challenging time for each one of us—whether as an individual or as a business. In these difficult times, it is more important than ever to keep a human-first approach in mind for all of our decision-making. Especially in the way we build our products as we … Continue reading 5 Human-First Product Management Considerations to Make During COVID-19

PPC Advertising for B2B Organizations: Foundational Considerations

Christa Tuttle — June 14, 2019 — June 14, 2019 Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be … Continue reading PPC Advertising for B2B Organizations: Foundational Considerations