Tag Archives: Consideration

Epsilon launches brand consideration metrics at individual level

Said to be an industry first. Kim Davis on September 2, 2020 Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a … Continue reading Epsilon launches brand consideration metrics at individual level

Google Not Top Consideration In AI-Driven B2B Media-Buying Plans

Google Not Top Consideration In AI-Driven B2B Media-Buying Plans by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2019 Marketing plans that include artificial intelligence to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business (B2B) marketers using AI technology to improve the results of campaigns across most channels. … Continue reading Google Not Top Consideration In AI-Driven B2B Media-Buying Plans

Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Fahad Muhammad — December 20, 2016 — December 20, 2016 Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by … Continue reading Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Research: location a primary buying consideration for 43 percent of consumers

Survey identifies “primary” and “secondary” consumer purchase variables. Greg Sterling on October 20, 2016   The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content … Continue reading Research: location a primary buying consideration for 43 percent of consumers