Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons
Taylor Gordon — January 7, 2019 — January 7, 2019 markusspiske / Pixabay Creating a website from scratch can be intimidating for people who’ve never done it. The fear of tech should not stop you because there are so many tools and how-to tutorials out there on how to build a site. The first big … Continue reading Pros and Cons of Using a Drag and Drop Website Builder for Your Business
Rick Lepsinger — December 27, 2018 Follow @onpoint_llc — December 27, 2018 089photoshootings / Pixabay Incentive programs are powerful tools to motivate and engage team members. Compensation such as stock options, pensions, and bonuses push your employees towards top performance (as does their regular salary) as well as other incentives such as free or low … Continue reading The Pros and Cons of Employee Incentive Programs
Melissa Ingold — October 26, 2018 Follow @timefreedombiz — October 26, 2018 You know that outsourcing is my jam. I encourage entrepreneurs of all kinds to delegate everything from sales tasks to household work so that they can focus on the big, audacious, rewarding aspects of business-building. And I have a team of fantastic contractors … Continue reading How to Weigh the Pros and Cons of Outsourcing
Joseph Chukwube — October 14, 2018 Follow @Josephchukwube — October 14, 2018 Most entrepreneurs resort to fundraising for capital. However, organizing and executing a successful funding project is a big deal and not many businesses can pull it off. Besides the many different fields startups must carefully optimize to help their business grow, raising the … Continue reading The Pros and Cons of 5 SME Funding Options
Kristen Patel — July 31, 2018 Follow @kristinapatel — July 31, 2018 Ramdlon / Pixabay Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time—especially when you consider that companies using a CRO tool to develop strategies see a 233 percent increase in ROI). The … Continue reading Pros and Cons of Website Analysis Methodologies
Rick Lepsinger — June 14, 2018 Follow @onpoint_llc — June 14, 2018 geralt / Pixabay Many organizations have incorporated 360-degree feedback into their leadership development process, and for good reason. The data gathered from multi-source feedback can be extremely valuable both for organizations and the employees, providing honest and measurable observations that can be used … Continue reading The Pros and Cons of 360-Degree Feedback
Ben Porter — May 21, 2018 — May 21, 2018 Are you being approached with a contract-to-hire opportunity? Don’t dismiss it outright. Though you might be uncertain about how this type of employment will work out, there are potential benefits for tech talent who embrace contract-to-hire work as part of their careers. Before you make … Continue reading These Contract-to-Hire Pros and Cons Help Analyze IT Job Options
Kara Jensen — April 25, 2018 Follow @BopDesignSD — April 25, 2018 There is a slew of questions that needs to be answered when building a new B2B website. One of the major questions that needs to be addressed before starting the web design process is whether you will have a custom website built or … Continue reading Custom B2B Web Design vs. Template Websites (Pros vs. Cons)
AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue. Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons
