Tag Archives: Connected

Agencies See Google Ads Connected TV CPMs Drop For Advertisers

Google Advertisement

Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan  @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers →

Shared, Open, and Remote Workspaces: Staying Connected

Remote Work Environment

Tara Banda — October 3, 2017 Follow @tbanda — October 3, 2017 rawpixel / Pixabay In the age of the Silicon Valley startup, shared workspaces, open-plan offices, and remote employees are all becoming increasingly common. In order to keep up with this new way of working, unified communications technology, especially in shared and remote workspaces, … Continue reading Shared, Open, and Remote Workspaces: Staying Connected →

The connected channels: All media channels must have defined budgets, priority and cohesive reporting

Budgeting

In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017   Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting →

The connected brand: A framework to guide content and creative development

Creativity

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017   When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development →

Break through 5 common barriers to contextual marketing and connected experiences

Marketing Guide

In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017   Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences →

How the Connected World Impacts Business Operations: A Peek Behind the Curtain

Technology Impact On Business

by Kevin Beasley June 22, 2016June 22, 2016 Within most industries today, discussions are occurring among leaders about connected customers and their needs. From healthcare to manufacturing and even the food industry, smart technologies have had a profound effect on business operations by directly putting the connected customer at the center of business decisions, and … Continue reading How the Connected World Impacts Business Operations: A Peek Behind the Curtain →

Random Posts on