Manish Mistry — February 7, 2020 The principles of great user experience (UX) have been around for some time. Are things really so different when it comes to connected product UX? Yes and no. The concept of keeping things consistent holds true for both digital-only products like apps and connected products. However, connected products have … Continue reading Connecting the Dots: Great UX in Connected Products
Stefan Palios — December 5, 2019 Follow @stefanpalios “I’d like to join your network on LinkedIn.” It’s a phrase we’ve all seen before in our emails or on our profiles. LinkedIn is the largest professional social network in the world and boasts half a billion members. The vast majority of recruiters use it, too, which … Continue reading Why Being “Connected” Isn’t Enough
Jen Warren — July 22, 2019 — July 22, 2019 As technology evolves over the years so does the reach of digital media. According to recent statistics, the average adult in the United States of America now spends an average of 11 hours and 27 minutes each day consuming digital media. While historically most of … Continue reading How Much Time Do Consumers Spend Connected to Digital Media? [Infographic]
Stop Letting The Connected World Beat You Down by George Simpson , Featured Contributor, May 2, 2019 A massive survey of hundreds of thousands of consumers in the U.S., France, Canada, Australia, the U.K. and Japan finds that the majority (65%) are concerned with the way connected devices (toys, smart meters, fitness monitors, home assistants, … Continue reading Stop Letting The Connected World Beat You Down
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service?
Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Tara Banda — October 3, 2017 Follow @tbanda — October 3, 2017 rawpixel / Pixabay In the age of the Silicon Valley startup, shared workspaces, open-plan offices, and remote employees are all becoming increasingly common. In order to keep up with this new way of working, unified communications technology, especially in shared and remote workspaces, … Continue reading Shared, Open, and Remote Workspaces: Staying Connected
Voice Assistant Device Owners Likely To Buy More Connected Devices by Chase Martin , July 12, 2017 Consumers with a voice assistant device at home may not turn back after owning the device. More than half of them also say they are much more likely to buy a connected device in the future because of … Continue reading Voice Assistant Device Owners Likely To Buy More Connected Devices
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
