In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017 Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences
by Kevin Beasley June 22, 2016June 22, 2016 Within most industries today, discussions are occurring among leaders about connected customers and their needs. From healthcare to manufacturing and even the food industry, smart technologies have had a profound effect on business operations by directly putting the connected customer at the center of business decisions, and … Continue reading How the Connected World Impacts Business Operations: A Peek Behind the Curtain
by Mary Long April 8, 2016 Follow @MaryCLongApril 8, 2016 Digital technology offers fantastic opportunities for connecting personally and in business – social media is the new coffee break, online marketplaces the new mall. But time spent online can also be a colossal time-suck, and even ruin your reputation. So where does that leave you? … Continue reading Being Constantly Connected Is NOT A Good Thing
Colleen McKennaOctober 13, 2015 Everyone loves a great app, right? We often ask for app recommendations and share the apps that make our online experience (and sometimes even our life) just a bit easier to manage. LinkedIn’s app comes up in so many conversations and I find that people either love it or they don’t. … Continue reading LinkedIn Apps Keep You Connected
With the advance of the Internet of Things, marketers’ opportunities to connect with consumers becomes much more varied — and complicated. Contributor Andy Betts recaps an Adobe Summit session. Andy Betts on March 24, 2015 What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) … Continue reading Connected Experiences: Digital & Content Transformation
