By Aytekin Tank May 16, 2022 In the world of business, everyone loves a contract. What’s not to love? They make you feel warm and fuzzy. A contract implies commitment, negotiation, and agreements to mitigate risk—all good things. After signing a contract, both sides feel confident that they can start from a place of … Continue reading Instead of binding contracts, focus on this workplace touchstone for connected team
Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising
Create Loyalty With Connected Experiences by Sean Eidson , January 27, 2022 The following was previously published in an earlier edition of Marketing Insider. In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty … Continue reading Create Loyalty With Connected Experiences
Create Loyalty With Connected Experiences by Sean Eidson , November 29, 2021 In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty and brand fidelity. Brand fidelity essentially translates to the strength of the … Continue reading Create Loyalty With Connected Experiences
Errol Allen July 12, 2021 While it is important to focus on sales growth and profit margins, it’s also critical to understand what is connected to a company’s ability to function well internally. You know how the saying goes – “what happens on the inside becomes visible on the outside.” Here are 3 ways to … Continue reading Internal Connectivity – 3 Ways to Determine How Well Your Company is Connected
Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar
Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Laura Spawn — May 11, 2020 Collaborative software and tools are widely available for companies to use with both on-site and distributed teams; however, connectivity and engagement are still concerns shared by U.S. workers. Slack’s 2018 Future of Work Study found that “91% of workers are looking to feel closer to their work colleagues, while … Continue reading How to Stay Connected While Working Remotely: Bonding Strategies that Can Work for Any Distributed Team
COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020 The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV
