Tag Archives: Competitors

Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers

A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year. Amy Gesenhues on July 11, 2016 at 2:56 pm Tomorrow, July 12, marks Amazon Prime Day, a one-day sales event started by Amazon in 2015 to boost its Prime membership numbers. Last year’s event proved … Continue reading Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers →

Why You Should Pay Attention to Indirect Competitors

by Joel Goldstein May 22, 2016 Follow @joelgoldsteinMay 22, 2016 Happy business team applauding together Before understanding why you should pay attention to indirect competitors, you have to understand who they are. Indirect competitors exist within your industry, sell to your target audience, but don’t sell the same product or service that you do. So, … Continue reading Why You Should Pay Attention to Indirect Competitors →

Should You Mention Competitors by Name?

by Mike Devaney February 26, 2016 Follow @DevaneyMkedevFebruary 26, 2016 “Should we mention our competitors?” “Should we call them by name?” It’s a familiar set of questions to anyone planning their company’s content strategy. Most corporate style guides advise against naming competitors. “Naming” could cause problems. You might end up looking smaller (or larger) in … Continue reading Should You Mention Competitors by Name? →

Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media

by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media →

7 Reasons Why Your Competitors Wish You Wouldn’t Track Hashtags in 2016

by Ciaran Blumenfeld January 14, 2016 Follow @momfluentialJanuary 14, 2016 Your competitors wishes you wouldn’t take their hashtags, or yours too seriously. Why would they want you to catch on? Hashtags contains a goldmine of information. But you have to track tags to unlock the Hashtag Secrets. So go ahead, nod, and be sure to … Continue reading 7 Reasons Why Your Competitors Wish You Wouldn’t Track Hashtags in 2016 →