Tag Archives: Competitors

3 reasons why you can safely ignore your competitors’ traffic metrics

Competition Strategies

Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. Dianna Huff on January 17, 2017   Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads … Continue reading 3 reasons why you can safely ignore your competitors’ traffic metrics →

10 Social Media Marketing Tools That Will Make Your Competitors Weep

Social Media Marketing

Lilach Bullock — November 25, 2016 Follow @lilachbullock— November 25, 2016 What is the best social media marketing tool on the market? This is a question that has sparked many heated debates among marketers. With so many different social media management tools available and their importance to any social media marketer, it can be very … Continue reading 10 Social Media Marketing Tools That Will Make Your Competitors Weep →

A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors

Performance Management

CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites. Amy Gesenhues on October 19, 2016   As CMO for The Bouqs Company, Jarred Goldberg has been managing customer retention, acquisition, business development, creative and design for the e-commerce flower website since joining the company last … Continue reading A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors →

The Prelude to Discovering Where Your Competitors Are Beating You

Competition

by Scott Lambert Follow @xcellimarkSeptember 18, 2016 Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against … Continue reading The Prelude to Discovering Where Your Competitors Are Beating You →

3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business

Competition Strategies

by Don Purdum Follow @donpurdumSeptember 18, 2016 Do you want to stand our more from your competitors? Do you spend time wondering why you keep losing money to businesses that are not as good as yours or as well positioned to deliver as you are? One opportunity after another seems to slip through your hands … Continue reading 3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business →

What to Do If Your Competitors Reduce their Price

Product Management

by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 6, 2016 Your biggest competitor has lowered their prices, you are concerned about sales and you’re tempted to reduce your prices to match theirs… But responding to price wars could do more harm to your long-term sales strategies than good.Before reducing your prices to match theirs, there are a lot … Continue reading What to Do If Your Competitors Reduce their Price →

Is Recruiting Your Competitors’ Sales Employees Profitable?

Effective Hiring

by Personal Branding BlogAugust 24, 2016 With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This is understandable. On the surface, the strategy appears to carry merit. Employers assume that those who have experience in a field will need less ramp-up time, less … Continue reading Is Recruiting Your Competitors’ Sales Employees Profitable? →

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