Lilach Bullock — November 25, 2016 Follow @lilachbullock— November 25, 2016 What is the best social media marketing tool on the market? This is a question that has sparked many heated debates among marketers. With so many different social media management tools available and their importance to any social media marketer, it can be very … Continue reading 10 Social Media Marketing Tools That Will Make Your Competitors Weep
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites. Amy Gesenhues on October 19, 2016 As CMO for The Bouqs Company, Jarred Goldberg has been managing customer retention, acquisition, business development, creative and design for the e-commerce flower website since joining the company last … Continue reading A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
by Zach Heller Follow @zhellerOctober 5, 2016 Last week we suggested that marketers and small business owners should secret shop their own companies to experience things the way their customers do. But don’t stop there! Secret shop your whole industry. When you become your competitor’s customer you can learn a lot about how they do … Continue reading Become Your Competitor’s Customer
by Scott Lambert Follow @xcellimarkSeptember 18, 2016 Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths, weaknesses, opportunities and threats. So when we ask our clients who their top competitors are, they typically give us a list of companies they compete against … Continue reading The Prelude to Discovering Where Your Competitors Are Beating You
by Don Purdum Follow @donpurdumSeptember 18, 2016 Do you want to stand our more from your competitors? Do you spend time wondering why you keep losing money to businesses that are not as good as yours or as well positioned to deliver as you are? One opportunity after another seems to slip through your hands … Continue reading 3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 6, 2016 Your biggest competitor has lowered their prices, you are concerned about sales and you’re tempted to reduce your prices to match theirs… But responding to price wars could do more harm to your long-term sales strategies than good.Before reducing your prices to match theirs, there are a lot … Continue reading What to Do If Your Competitors Reduce their Price
by Personal Branding BlogAugust 24, 2016 With relative frequency, our recruiters come across organizations that believe it to be an advantageous strategy to recruit from their competition. This is understandable. On the surface, the strategy appears to carry merit. Employers assume that those who have experience in a field will need less ramp-up time, less … Continue reading Is Recruiting Your Competitors’ Sales Employees Profitable?
A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year. Amy Gesenhues on July 11, 2016 at 2:56 pm Tomorrow, July 12, marks Amazon Prime Day, a one-day sales event started by Amazon in 2015 to boost its Prime membership numbers. Last year’s event proved … Continue reading Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers
by Tabitha Jean Naylor May 29, 2016 Follow @TabithaNaylorMay 29, 2016 One of the most important facets of SEO is learning how to build your portfolio of back links. These are links that reference your site and help to establish it as a trusted domain inside the crazy world of Google’s search algorithm. With a … Continue reading How to Be A Thorn in Your Competitors’ Sides
by Joel Goldstein May 22, 2016 Follow @joelgoldsteinMay 22, 2016 Happy business team applauding together Before understanding why you should pay attention to indirect competitors, you have to understand who they are. Indirect competitors exist within your industry, sell to your target audience, but don’t sell the same product or service that you do. So, … Continue reading Why You Should Pay Attention to Indirect Competitors
