February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
Category Archives: Design
Bombardier’s new logo is part of a growing trend: naming your logo
May 08, 2024 Bombardier’s new logo is part of a growing trend: naming your logo Similar to Nike’s ‘Swoosh,’ Bombardier’s new logo, dubbed ‘Mach,’ is a kind of branding for branding. BY James I. Bowie The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is … Continue reading Bombardier’s new logo is part of a growing trend: naming your logo