by Arthur GermainSeptember 20, 2016 When I meet with potential customers, they often ask who I see as my competition. Every one of us has some type of competition; it’s a little disingenuous to say, “Oh, we have no competition.” Often for branding services or public relations services and certainly for marketing collateral services, we … Continue reading Who is Your (Real) Competition?
Tag Archives: competition
Bidding on the competition: Is it really worth it?
Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. Jacob Baadsgaard on September 16, 2016 These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems … Continue reading Bidding on the competition: Is it really worth it?
6 Ways to Cultivate Healthy Competition in the Workplace
by Ken Sterling Follow @ken_sterlingAugust 22, 2016 Healthy competition among coworkers breeds excellence—here’s how to cultivate it in your workplace. Building a healthy, competitive work environment can increase innovation, efficiency, and companionship. However, competition that becomes too cut-throat can be detrimental to your company’s success. Learn how to strike this delicate balance and encourage healthy, … Continue reading 6 Ways to Cultivate Healthy Competition in the Workplace
Strategy Execution: How Top Companies Get Ahead of the Competition and Stay There
by Rick Lepsinger Follow @onpoint_llcAugust 5, 2016 We all would like to be part of a top-performing company, but what does it really take to build one? Our research on how top-performing companies prepare for and manage change and how they execute plans and strategies effectively reveals some interesting similarities and differences between the best … Continue reading Strategy Execution: How Top Companies Get Ahead of the Competition and Stay There
Social Media for Startups: Competition, Knowledge and Budget
by Chitraparna Sinha July 1, 2016 Follow @chitraparnaJuly 1, 2016 According to the GEM Global Report, 3 businesses are launched every second! Unbelievable? Check out the visualization of startup births and death in “real-time’ here. The numbers are unbelievable and staggering. With the rising number of startup ventures, formulating and executing effective social media exposure … Continue reading Social Media for Startups: Competition, Knowledge and Budget
10 Best Online Tools to Spy on Your Competition
by Jonny Rosen June 17, 2016 Follow @ohjonnyJune 17, 2016 If you want to be successful, you need to focus not only on what you are doing for your customers, but also what your competitors are doing for them. Your competitors could be meeting a need that you aren’t, or they could be using marketing … Continue reading 10 Best Online Tools to Spy on Your Competition
How to Set Your Solution Apart from the Competition
by Rachel Clapp Miller June 5, 2016 Follow @ContentRachelJune 5, 2016 There’s always a competitor in the sales process. Even if there’s not another vendor that’s being considered, “do nothing” or “do it internally” can be your biggest competition. Without the ability to clearly differentiate your solution, and understand its value, a buyer’s decision is … Continue reading How to Set Your Solution Apart from the Competition
5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
by Larry Kim May 22, 2016May 22, 2016 It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can … Continue reading 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. Lori Weiman on March 24, 2016 Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing … Continue reading Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
Study The Competition To Rank Higher In Organic Search
By Bernadette Coleman February 10th, 2016 Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are doing it. If you aren’t aware what others in … Continue reading Study The Competition To Rank Higher In Organic Search