Tag Archives: competition

Bidding on the competition: Is it really worth it?

Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. Jacob Baadsgaard on September 16, 2016  These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems … Continue reading Bidding on the competition: Is it really worth it?

6 Ways to Cultivate Healthy Competition in the Workplace

by Ken Sterling Follow @ken_sterlingAugust 22, 2016 Healthy competition among coworkers breeds excellence—here’s how to cultivate it in your workplace. Building a healthy, competitive work environment can increase innovation, efficiency, and companionship. However, competition that becomes too cut-throat can be detrimental to your company’s success. Learn how to strike this delicate balance and encourage healthy, … Continue reading 6 Ways to Cultivate Healthy Competition in the Workplace

Strategy Execution: How Top Companies Get Ahead of the Competition and Stay There

by Rick Lepsinger Follow @onpoint_llcAugust 5, 2016 We all would like to be part of a top-performing company, but what does it really take to build one? Our research on how top-performing companies prepare for and manage change and how they execute plans and strategies effectively reveals some interesting similarities and differences between the best … Continue reading Strategy Execution: How Top Companies Get Ahead of the Competition and Stay There

Social Media for Startups: Competition, Knowledge and Budget

by Chitraparna Sinha July 1, 2016 Follow @chitraparnaJuly 1, 2016 According to the GEM Global Report, 3 businesses are launched every second! Unbelievable? Check out the visualization of startup births and death in “real-time’ here. The numbers are unbelievable and staggering. With the rising number of startup ventures, formulating and executing effective social media exposure … Continue reading Social Media for Startups: Competition, Knowledge and Budget

How to Set Your Solution Apart from the Competition

by Rachel Clapp Miller June 5, 2016 Follow @ContentRachelJune 5, 2016 There’s always a competitor in the sales process. Even if there’s not another vendor that’s being considered, “do nothing” or “do it internally” can be your biggest competition. Without the ability to clearly differentiate your solution, and understand its value, a buyer’s decision is … Continue reading How to Set Your Solution Apart from the Competition

5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition

by Larry Kim May 22, 2016May 22, 2016 It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can … Continue reading 5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition