By Toshy Penny| 2017-03-20T11:02:36+00:00 March 23rd, 2017|SEO|0 Comments inShare11 There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often is your keyword searched? Valuable keywords … Continue reading Keyword Research Strategy: Search Volume, Competition & Relevance
Christopher Jan Benitez — March 17, 2017 Follow @christopherjanb— March 17, 2017 Thinking about improving your marketing plan? Start by reading the following must-read online guides: 1. Content Marketing Want to read a definitive blueprint for creating a killer content marketing plan? Or perhaps you are more interested in finding out how to use storytelling … Continue reading 5 Must-Read Digital Marketing Guides to Beat Your Competition
Kent Campbell — February 23, 2017 Follow @reputationx— February 23, 2017 The difference between character and reputation: Character describes one’s nature, but reputation reflects what people think a persons’ nature is. This applies to business as well. Search results can skew this so that one search result, accurate or not, can destroy peoples opinion of … Continue reading Beating the Competition Online: One Search Can Make the Difference
Warren Knight — February 11, 2017 Follow @warrenknight— February 11, 2017 80% OF MARKETERS HAVE SAID THAT THEIR SOCIAL MEDIA MARKETING HAS INCREASED TRAFFIC TO THEIR WEBSITE. DO YOU THINK THIS IS BECAUSE OF THEIR INVESTMENT MADE, OR BECAUSE OF THE ENGAGEMENT THEY HAVE BUILT? IT’S THE LATTER. I know that ROE (return on engagement) … Continue reading How To Crush Your Competition and Focus On ROE
Fabrizio Moreira — January 27, 2017 Follow @FabrizioMoreira— January 27, 2017 One of the things you should absolutely never fear along the entrepreneurial road is competition. It’s one of the best things that can happen to you. In his book, Civilization: the West and the Rest (2011 Penguin Books) Harvard history professor, and Senior Fellow … Continue reading Competition Makes You Grow
Jessica Edmondson — January 19, 2017 Follow @ContentMktg2— January 19, 2017 Competition is a natural obstacle for any industry, but it also can facilitate inspired innovation (like referral program ideas) and help develop your most successful initiatives. However, outgrowing your competition requires a strategy. In its simplest form, consider how trees handle their natural competition. … Continue reading Tried and True Referral Program Ideas to Outgrow Your Competition
Stacey Danheiser — January 13, 2017 Follow @Shakemktg— January 13, 2017 “Strike the right balance between respecting your rivals and focusing on how you can beat them, and you’ll have a winning formula.” – Richard Branson It is impossible to be at the top of your game without first understanding what you are up against. … Continue reading How To Get A Handle On Your Competition
Laura Patterson — January 6, 2017 Follow @LauraVEM— January 6, 2017 A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price. Conversely, poor positioning contributes to long sales cycles, low close rates, customer confusion, channel … Continue reading Best the Competition with a Compelling Value Proposition
by Brian Walsh Follow @bwalshbrianOctober 9, 2016 Understanding the best way to differentiate against your competition is critical to being an effective salesperson. The “Do Nothing” competitor is always one of the toughest. Who has instant access to the decision maker? Who is always part of the sales opportunity whether you are or not? The … Continue reading What to Do When “Do Nothing” is Your Biggest Competition
by Rachel Clapp Miller Follow @ContentRachelOctober 3, 2016 We talk a lot about the importance of articulating differentatiation in the sales process. Even the greenest sales reps know they need a way to explain why their solution is different. Still, even if they have the best product on the market, many sales organizations struggle with … Continue reading Beating the Competition: The Mistake Your Organization is Making
