Tag Archives: Comparison

Use Sentiment Analysis to Win the Brand Comparison War

Brianne Schaer — September 16, 2019 — September 16, 2019 People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques … Continue reading Use Sentiment Analysis to Win the Brand Comparison War

How to Reduce Competition With Comparison Chart Copy

Mike Devaney — February 15, 2018 Follow @DevaneyMkedev — February 15, 2018 A comparison chart that includes competitor brands can be a tremendously effective addition to your product’s sales page. Naturally, introducing readers to other brands carries risk, especially when the features of their product closely align with yours. However, the solution is simple. Create … Continue reading How to Reduce Competition With Comparison Chart Copy

How to Recognize and Convert Comparison Shoppers During the Holiday Season

Katie Sweet — November 22, 2017 Follow @misskatiehrdy — November 22, 2017 Shutterstock While we haven’t reached Thanksgiving yet, we’re already deep into the holiday shopping season. During this time, many shoppers are on the hunt for one particular product. These shoppers are highly engaged — and often ready to convert. But before they buy, … Continue reading How to Recognize and Convert Comparison Shoppers During the Holiday Season

A Comparison Guide to the Fastest Website Builders in 2017

Cent Muruganandam — March 27, 2017 Follow @centmuru— March 27, 2017 2017 is the year of speed. Because a massively growing number of people are shopping and looking for information online, these consumers are expecting sites to provide them the best online experiences. One of the things that people expect is a lightning fast return … Continue reading A Comparison Guide to the Fastest Website Builders in 2017

Why Comparison Shoppers Aren’t Converting for You (and How to Fix It)

by Shanelle MullinAugust 26, 2016 The grass is always greener on the other side of the fence, right? That’s the mentality of comparison shoppers. If they look hard and long enough, they will find a better value. If they don’t look around, they’ll miss out on greener grasses. Today, the term “comparison shopper” describes the … Continue reading Why Comparison Shoppers Aren’t Converting for You (and How to Fix It)