Tag Archives: Company

One Word Can Speak Volumes About Your Company Culture (DD)

Competition

Bob HayesJune 1, 2015 Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement … Continue reading One Word Can Speak Volumes About Your Company Culture (DD) →

Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition

WordPress

Deal, estimated at more than $30 million, gives Automattic nearly 400 employees worldwide. Matt McGee on May 20, 2015  Automattic, the parent company of WordPress, has announced its acquisition of WooThemes, the maker of popular blog themes and an even more popular WordPress-based, e-commerce platform called WooCommerce. The WooCommerce plugin currently has more than 7.6 … Continue reading Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition →

How One Company Scored 7 Cents A View With Twitter Promoted Video

Twitter

Paige Denim’s first Promoted Video campaign, featuring spokesmodel Rosie Huntington-Whiteley, received 94K paid views, 1.77 million impressions and boosted Twitter traffic to the brand’s e-commerce site by 35%. Martin Beck on May 19, 2015 Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted … Continue reading How One Company Scored 7 Cents A View With Twitter Promoted Video →

“Spring Cleaning” Your Company Blog Increase Your Website’s Effectiveness?

Blogging

Chip StevensMay 17, 2015 Most companies kick off their blogs with great fanfare: fresh ideas, a regular posting schedule, and a wide variety of topics. The blog gets a lot of attention and new content regularly… but as time goes on, those fresh ideas become not-so-fresh. We’re all familiar with the concept of “spring cleaning” … Continue reading “Spring Cleaning” Your Company Blog Increase Your Website’s Effectiveness? →

3 Essential Email Workflows Every Ecommerce Company Needs To Utilize

Email Marketing

Susannah MorrisMay 16, 2015 Interacting with users and customers is an important aspect of running an ecommerce business. That said, time constraints and budget issues can make it difficult to stay on top of things. One easy way to keep your customers engaged is to setup automated email workflows via marketing automation. These workflows produce … Continue reading 3 Essential Email Workflows Every Ecommerce Company Needs To Utilize →

4 Ways a Digital Marketing Company Can Help Your Small Business Grow

Outsourcing

Dan ScalcoMay 13, 2015 As a small business it can be hard to navigate the digital world. What social media channel should you be on? How should you optimize your website for search engines? When should you blog? Not only are these questions hard to answer for non-marketing experts, the landscape of digital marketing is always … Continue reading 4 Ways a Digital Marketing Company Can Help Your Small Business Grow →

The Top 5 Questions to Ask Before Hiring a Digital Marketing Company

Digital Marketing, Outsourcing

Dan ScalcoApril 28, 2015 Investing in a digital marketing company can be a great way increase the visibility of your business and drastically grow leads from your online channels. Don’t believe me? Just take a look at some of these statistics. No matter the size of your business – big or small – a digital marketing … Continue reading The Top 5 Questions to Ask Before Hiring a Digital Marketing Company →

4 Advanced Tips To Optimizing Your LinkedIn Company Page

Web Optimization Guidelines

Lisa FurgisonApril 18, 2015 When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Many small businesses take the necessary steps to create a company LinkedIn page, but aren’t quite sure if their page is … Continue reading 4 Advanced Tips To Optimizing Your LinkedIn Company Page →

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