Deryck Jordan — October 16, 2019 What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US … Continue reading 7 Steps to Creating a Strong Name for Your Startup Company
Alice Corner — October 14, 2019 Made with Venngage Infographic maker Company Culture describes the overall atmosphere of a culture. And whilst this might not seem important, it’s time to take company culture into account, especially if you’re trying to recruit millennials. Company culture references the specific ‘vibe’ each company has grown in to. This … Continue reading Busting Company Culture Myths [Infographic]
Alice Corner — October 6, 2019 Your business is scaling; congratulations! You’re making more revenue, reaching more markets, and hiring more staff. But times of rapid growth are often times of rapid change, and you need to ensure that your new employees get shown the same level of care and dedication you gave to employee … Continue reading 3 Tips For Effectively Onboarding Employees in a Growing Company
Angela Ruth — October 2, 2019 Starting a company today is both harder and easier than ever before. It is more challenging because a larger number of opportunities have been capitalized on, and a greater number of people appear to be trying. It is easier, though, because more resources are available and the world is … Continue reading Thinking of Starting a Company? Here Are the 5 Best Resources For Getting Started
Paul Schmidt — October 1, 2019 What social proof do you have for showing your prospects and customers that your organization can provide the quality of service they expect. Building reviews takes time, patience, and courage. Here is a six-step process to start generating more online reviews for your organization. 1. Set Goals Reviews are … Continue reading How to Build Online Reviews for your Professional Services Company
Laura Spawn — September 30, 2019 Follow @virtualvocation Effective communication is important within any organization, but it is especially crucial for companies with geographically dispersed teams. The unique communication challenges that virtual teams face are obvious?: no quick check-ins during the workday or face-to-face meetings to facilitate team building. Communication for virtual teams takes more … Continue reading 7 Executive Tips for Improving Communication within a Remote Company
Peter Daisyme — September 24, 2019 When starting your first company — the motive is to make a dent in the problem you’ll be solving. Then you start your next company. Now you begin to solve issues again — but you have experience building a company from the ground up. In your mind, you believe … Continue reading 10 Tactics That Don’t Suck to Building Better Company Culture
Wendy Dessler — August 12, 2019 — August 12, 2019 Image via Pexels Hiring mistakes don’t just cost you time, they also cost your business money. As you likely know, hiring the perfect candidate is not as easy as it sounds. Especially in today’s digital world, it can feel more fast-paced and competitive than ever. … Continue reading Common Hiring Mistakes to Avoid to Foster a Great Company Culture
Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric
Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product
