Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27, This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience
Reputation X — July 18, 2017 — July 18, 2017 StartupStockPhotos / Pixabay An unfortunate fact about reputation management companies is that most of them are not really reputation management companies. They’re really public relations agencies, search engine optimization companies, or just some guy in an apartment somewhere. Most of the time they are ‘offshore’, … Continue reading Guide to Avoiding Low Quality Reputation Companies
Michael Bellina — June 19, 2017 Follow @MigmanMedia— June 19, 2017 I know you have seen the ads for Wix and SquareSpace and GoDaddy and others touting easy, do-it-yourself, “professional looking websites” that will fit any company budget. Truthfully, they are not lying, you will have a website when you are done. What they don’t … Continue reading Here’s What All Those Website Companies Aren’t Telling You
Adam Henshall — June 14, 2017 — June 14, 2017 When I think of monopoly I think of a mustachioed man with a nice hat and a highland terrier. I also think of family arguments and Christmas flashbacks; Monopole mon amour, directed by Resnais… Yet, those aren’t the only monopoly connotations you should be worried … Continue reading Why Are Monopolies Bad? An Analysis of 6 Rise-and-Fall Companies
Tony Zambito — June 6, 2017 Follow @tonyzambito— June 6, 2017 Illustration by Aneeque Ahmed In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can … Continue reading Are Companies Ignoring Their Best Source For Buyer Insights?
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it. Blaise Lucey on May 26, 2017 Kathy Hutchins / Shutterstock.com My mom likes Bruno Mars. She also likes to hike and run. So she was excited when she got an iPod … Continue reading What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
Ian Dainty — May 5, 2017 Follow @iandainty— May 5, 2017 I recently did some research on what are the most critical business issues facing companies in today’s very unpredictable marketplace and world. Here is a list of some of the business issues my research revealed. I’m sure you will recognize some of them as … Continue reading The Most Critical Business Issues Facing Companies Today
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them. Aaron Strout on May 4, 2017 As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders … Continue reading 10 common mistakes companies make with mobile
Bob Hutchins — April 24, 2017 Follow @Bobhutchins— April 24, 2017 “How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “I should be the one to know … Continue reading How Much Do Companies Spend on Content Marketing? [Infographic]
Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. Trond Lyngbø on April 10, 2017 E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I … Continue reading E-commerce companies can improve revenue by following these 5 tips
