Samantha Martin — May 19, 2018 Follow @Socially_Sam — May 19, 2018 Do you actually have a social media marketing strategy or are you just going with the flow and hoping something comes from your vague efforts? Are you making the same social media marketing mistakes that many companies make? Here are 12 social media … Continue reading 12 Social Media Marketing Mistakes Companies Make And How To Avoid Them
Dave Scherer — April 6, 2018 — April 6, 2018 FirmBee / Pixabay Seeing your organization’s taxes go down in 2018 might be cause for celebration, but the situation is far from straightforward. Even a single small change to tax law can have ripple effects throughout your entire business. What may seem like a positive … Continue reading What the New Tax Laws Really Mean for Small and Medium Companies
Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
Krista Basham — March 12, 2018 — March 12, 2018 The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target … Continue reading SEO Basics for B2C Companies
David Rode — February 28, 2018 — February 28, 2018 It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Assuming the results are positive, the company then … Continue reading SaaS Companies: Implement a Product NPS Program in 5 Simple Steps
Kara Jensen — February 20, 2018 Follow @BopDesignSD — February 20, 2018 When you hire an agency to design and build a website for your B2B firm, a lot happens behind the scenes that you may not realize. Designing a B2B website from start to finish involves many specialized team members and can take hundreds … Continue reading A Behind the Scenes Look at Web Design for B2B Companies
Katie Sweet — February 9, 2018 Follow @misskatiehrdy — February 9, 2018 Email personalization isn’t new to most digital marketers — many have been personalizing their emails for years. In fact, we found that email remains the most personalized channel. However, we often find that many marketers who personalize their emails are only using basic … Continue reading 5 Ways B2B SaaS Companies Can Use Triggered Emails
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel
In Part 1 of a series, columnist Daniel Faggella shares two use cases of companies that are using chatbots to improve their marketing and sales, explaining what you can learn from them. Daniel Faggella on January 23, 2018 As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a … Continue reading How companies are using chatbots for marketing: Use cases and inspiration
Graham Jones — December 4, 2017 Follow @grahamjones — December 4, 2017 Life-Of-Pix / Pixabay Blogging has been with us for 18 years. Even so, the vast majority of businesses do not blog. A recent study of the Fortune 500, for instance, showed that only 42% of these significant companies had a blog. Mostly, they … Continue reading Companies Need to Blog More Than Ever Before
