Elinor StutzMarch 3, 2015 Those driven to excel in their original endeavor find that they need to undertake much complementary education to obtain a broader perspective. Ultimately, they are able to provide more insightful help to their clientele and communities. However, it is most likely that the original idea is what the successful enjoy doing … Continue reading Package Business, Joy, And Community
Peter BaronFebruary 21, 2015 I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community could be the basis for starting a company. My first thought was that anything can be the basis for starting a company, but can it be the basis for a successful … Continue reading Can Passion For Helping a Community Be The Basis For Starting a Company?
Investors include Adobe and Salesforce Ventures. Marketing Land on February 19, 2015 Livefyre has announced a pair of funding deals totaling $47 million, with investors including Adobe, Cue Ball, Greycroft Partners, Hillsven Capital, Salesforce Ventures and U.S. Venture Partners. The two deals are a $32 million Series D round and a $15 million Series … Continue reading Content, Community & Cash: Livefyre Raises $47 Million
Adrian SpeyerFebruary 18, 2015 Having a community that is mobile ready has never been more essential. Sure you can have a mobile app, but when it comes to discovery and content consumption, a growing amount of time spent online is happening in the mobile browser. According to Flurry, in Q3 2014, Americans spent more time … Continue reading Why You Can’t Wait to Have a Mobile Friendly Community
Brian MorrisFebruary 10, 2015 One of the best long-term business strategies for success is to build an online community. Unfortunately, it’s easier said than done: you need great content, member interaction and engagement features, an aggressive marketing plan (at least to start), and, of course, a compelling reason to join and participate in your community. … Continue reading 10 Unique Ways to Build Your Online Community
Adrian SpeyerFebruary 4, 2015 Depending on how you measure the effectiveness of your community, you might be overlooking some of the ROI that it provides you. For example, forum visitors – those people who lurk but never register or post – can account for up to 90% (or more) of your traffic. This passive majority … Continue reading Your Community ROI Could Be Higher Than You Think
Online shoppers are increasingly used to receiving fast responses from the brands they contact, no matter what channel they choose. However, they can also be wary of corporate communication, and are more likely to trust the opinion of other users. This is why community forums are popular as they enable online consumers to share their … Continue reading The 5 Benefits of On-Site Community Chat
2014 was somewhat of a breakthrough year for B2B social media marketing. Despite toiling away at what we were certain could be a great business asset since long before, efforts to generate tangible business returns from social media platforms and likes, paid or otherwise, had been largely unsuccessful. So what changed? Hubspot Hubspot came to … Continue reading Turning Likes Into Leads: Converting Your Social Community
Eric HammisJanuary 18, 2015 Have you ever heard of the term social community? If not, let us explain. A social community is a start-up place for others to gather and communicate through the web on a common interest. So how does that apply to digital marketing? Well, if you’ve got a product, brand or service … Continue reading Do You Have A Social Community?
Louisa Chan December 22, 2014 When I first started out online. I had very little budget. I Googled for free tools and tutorials to set up my fist website. I did the same for my online training program. There were free tutorials on how to record and edit video lessons. The first mini site … Continue reading Bootstrap Marketing: Using Google Plus Community To Build Your Membership Site
