Katie Bapple December 19, 2014 Inactive community members will inevitably make up a large percentage of your total audience size. Don’t worry, this is perfectly normal in most online communities, especially as your community ages. Your efforts to engage your audience and grow your online community are best spent focused on the members who … Continue reading Come Back! How to Develop the Right Re-engagement Strategies for Your Online Community
Asad Haroon December 17, 2014 In a recent IBM survey of over 1,700 CEOs from more than 60 countries, online customer communities ranked second only to face-to-face interactions as the most important channel through which they plan to engage customers. Online customer communities have been around for a while now, and new ones are … Continue reading Why Participate in an Online B2B Community?
Rahul Sachdev December 10, 2014 When companies start planning for an online community, their number one question is “how do I increase engagement?” Not only do we get that question all that time, but also hundreds of companies we recently surveyed said that community engagement was their top challenge. So how do companies foster … Continue reading 10 Ways to Increase Online Community Engagement
Hessie Jones December 3, 2014 Social networking is a phenonmena that has gained incredible strength and continues to flourish. I remember a previous boss assumed it would die because he argued, Social networks will never be able to effectively monetize themselves…. He said this when Facebook wielded its way surreptitiously, but switfly, among an … Continue reading The Awesome Power Of Community: How I Became The Anti-Marketer
By Katie Bapple, Published November 2, 2014 Over time, members will leave your online community. Though you might be a throwing down some serious online community strategy, abandonment is simply unavoidable. People simply lose the need that your community fulfilled by changing jobs, losing interests, retiring or other inevitable life events. Chasing after abandoned members … Continue reading The 7 Ways To Source Members For Your Organization’s Online Community
Congratulations! You’ve taken the plunge and decided to start an online community. Hopefully your next step is to focus on growth and retention. To do that, you need to get your community out there by promoting. Read on for seven easy ways to do just that! 1. Create a Short Video Create a short video … Continue reading 7 Great Tips for Promoting Your Online Community
26 inShare It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses. And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to … Continue reading Email marketing benchmarks 2014: how do you stack up?
Burlington, VT (PRWEB) December 26, 2013 For small and medium size businesses looking to shine a positive light on their endeavors in the new year, cause-related marketing is an important way to help build long-lasting and profitable connections with customers, while making a difference in their communities. Cone Echos 2013 Corporate Social Responsibility study … Continue reading Resolve to Make a Difference – For Your Community and Your Bottom Line – in 2014
