Priya Florence ShahMay 1, 2015 For years now, I have believed that blogs must be the hub of your social media presence, if only to escape the vagaries of the social media world. But, when Forrester’s Nate Elliott predicted that as social media matures, branded communities will make a comeback in 2015, I knew that … Continue reading How To Create A Thriving Branded Community For Your Organisation
Mandy EdwardsApril 25, 2015 Despite what society and media tell us, it’s not all about us. The world does not revolve around you – or your business, as a matter of fact. Don’t get me wrong – when you own your own business, it feels like everything revolves around it. Your time, take-home pay, bills, … Continue reading Newsflash: You’re Not All That and a Bag of Potato Chips – Your Community Is
Elena MikhaylovaApril 25, 2015 Kickstarter has become a buzzword in the startup community. Every day, there are more than 8,000 active campaigns hosted on the website. Crowdfunding provides great fundraising and marketing opportunities. But to use this mechanism effectively, the entrepreneurs must know their audience and the best channels to reach it. This is why … Continue reading Kickstarter Community By Numbers
Alex DittyApril 23, 2015 If you’re going to build an Instagram marketing strategy then you should be familiar with the network’s guidelines for their community Instagram has updated their community guidelines which outline the best practices for engagement on the visual network. These guidelines show how you should be posting and interacting your followers. As … Continue reading Instagram Community Guidelines And Your Brand
Bill FaethApril 14, 2015 How common is online community? Well, there are something like 4 million or more businesses with brand pages on Facebook. However, only several thousand of these companies have more than a million fans. How many of these brand presences are true online community? Not nearly enough. There’s a big difference between … Continue reading 15 Quick Tips for Building an Online Community
Dennis ShiaoApril 7, 2015 Photo source: User peasap on flickr. Introduction It’s a Friday afternoon and I’m waiting in line to order a chicken salad sandwich. It’s a gorgeous day in the Bay Area, which explains why the outdoor seating area is completely full. The sandwich line is moving a bit slowly, but it’s nearly … Continue reading A Lesson In Community Management From The Delicatessen
Deepak GuptaMarch 27, 2015 Remember when news media started migrating onto the Internet and everyone lost their minds proclaiming the “death” of the written word? Apparently the invention of the Internet meant no one in the world would ever want to read in print again, and most publishers wouldn’t survive the dark waters of online … Continue reading How Online Publishers Build Community With Social Login
Rosemary O’NeillMarch 21, 2015 There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Like the time a lady … Continue reading How to Ignore Annoying Strangers and Build an Online Community Your Way
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform
Kendall CrammMarch 5, 2015 We speak a lot about the importance of building an online community and strategies to engage with followers. But in some ways technology has made us more anti-social, at least in the offline world. We are all glued to our phones/tablets/ and computers addicted to staying up to date on everything … Continue reading 5 Reasons You Need to Execute an Offline Community Strategy
