By Connie Lin May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players
Speakers at The MarTech Conference’s day two keynote say it’s past time to put the horse in front of the cart. Constantine von Hoffman on March 30, 2022 A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how … Continue reading When it comes to marketing technology, ends come before means
By Y-Vonne Hutchinson February 11, 2022 It’s easy to get overwhelmed by the enormity of the social change in recent years. Many people are understandably asking themselves, “How do I, as one person, try to change a system?” As an international human rights lawyer,? then as the CEO of diversity, equity, and inclusion … Continue reading Talking about race at work starts with showing up. Here’s what comes next
CES Comes Next Week Amid Soaring COVID Cases by Tony Silber , Staff Writer, December 30, 2021 The Consumer Electronics Show, one of the largest and best-known trade shows in the world, is next week, Jan. 5-8 in Las Vegas. With more than 182,000 attendees in 2020, and nearly 4,500 exhibitors, it’s a bellwether event … Continue reading CES Comes Next Week Amid Soaring COVID Cases
Liz Kislik December 15, 2021 Have you ever wished that a colleague would just get out of your face? Or do you work with someone who just won’t take no for an answer? There are a number of ways that a team member can appear insistent, demanding, or overly forceful — all of which … Continue reading How to Effectively Handle Someone Who Comes on Too Strong
Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times
Jarrell Chalmers July 16, 2021 Cross-selling allows account managers to use existing account resources to generate new sales. With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business’s practices. However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to … Continue reading Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help
Nicholas Shaw July 14, 2021 If you’re in ecommerce, developing a mobile app for your business is a smart move. Most web browsing nowadays is done through mobile devices, and mcommerce (shopping on a mobile device) has exploded in popularity as part of the omnichannel retail strategy. Of course, with popularity comes a more discerning … Continue reading 7 Avoidable Mistakes When it Comes to Ecommerce App Design
Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second
Erika Dickstein December 10, 2020 You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me … Continue reading How Do You Assess Risk When it Comes to Your Website?
