By Ann Smarty September 20th, 2017 Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might not expect, such as desserts coming from a department store where … Continue reading How Color Affects Conversions
Tag Archives: Color
2017 Color Trends
Dominica Latus — December 15, 2016 — December 15, 2016 Winter has certainly settled in here in Wisconsin and with it came the bitter cold and the snow. While I am not a huge fan of winter, there is one thing that I know I can look forward to this time of year and that … Continue reading 2017 Color Trends
Using Color Psychology for Conversion Rate Optimization
by Elena Prokopets Follow @elenatravelgramAugust 8, 2016 Color impacts us all. We choose colors for our living space based upon what makes us “feel” good; we choose clothing colors based upon what we believe makes us “look” good. And psychologists have known for a long time that color affects mood and, as well, our purchasing … Continue reading Using Color Psychology for Conversion Rate Optimization
How Your Logo Color Affects Your Business [Infographic]
by Brian Wallace June 17, 2016 Follow @nowsourcingJune 17, 2016 There are a lot of pieces to the puzzle when you are starting a business. You have to have a good idea first and foremost. You have to be able to implement that idea. You have to get the word out about your idea. One … Continue reading How Your Logo Color Affects Your Business [Infographic]
5 Tips for Incorporating Color into Your Whiteboard Video
by Claude Harrington March 13, 2016March 13, 2016 Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and there–but it’s happening more and more and, given the influx, it inevitably spurs questions like: Should … Continue reading 5 Tips for Incorporating Color into Your Whiteboard Video
Design Principles You Should Test: Color Contrast
Shana RusonisOctober 26, 2015 You’ve taken on the mission to increase conversions while delivering a more delightful experience to every visitor. How do you do it without breaking the rules of your design team’s style guide? The notion that conversion and design have competing priorities is a false dichotomy. Design and A/B testing are actually … Continue reading Design Principles You Should Test: Color Contrast
Branding Your Social Media Presence With Color: It Starts With Your Logo [Infographic]
Sarah MatistaOctober 20, 2015 We all get wrapped up in the day-to-day operations of social media. Where to post, what to post, when to post it…sometimes it’s hard to see the forest for the trees. Nonetheless, it’s important to take a step back and consider whether or not your social presence as a whole is … Continue reading Branding Your Social Media Presence With Color: It Starts With Your Logo [Infographic]
3 Ways to Create Winning Color Schemes for Your Next Email Campaign
Pamela WilsonSeptember 28, 2015 Color will make or break your next email campaign. Sound too bold to be true? When your email message is opened, you have a split second to make a good impression. Long before any of your words are absorbed, your reader sees the appearance of your email. And color is the … Continue reading 3 Ways to Create Winning Color Schemes for Your Next Email Campaign
The Color of Your Marketing Matters [Infographic]
Jessica BowersSeptember 2, 2015 The science behind colors can help you attract more customers There are thousands of stats that point to the importance of using visual content in marketing. Social media analytics, surveys, studies and experiments all support how powerful graphics and color can be. Take the rawest stat of them all: When reading, … Continue reading The Color of Your Marketing Matters [Infographic]
Does Your Website Need Color Pictures?
Graham JonesMarch 23, 2015 Unless you are a designer or photographer, decisions about photographs and images on your website rarely enter the realm of whether they should be black and white. In the past, when we printed documents, we had to make such choices due to the costs of printing. But with the web, print … Continue reading Does Your Website Need Color Pictures?
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