Tag Archives: Color

The Psychology of Color in Marketing & What It Means for Your Video Ads

Ana Gotter — July 18, 2018 Follow @ana_gotter — July 18, 2018 Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color– even if it’s only very, very subtly. It’s … Continue reading The Psychology of Color in Marketing & What It Means for Your Video Ads

Email Design Tips: How to Use Color to Drive Subscriber Behavior

Kristen Dunleavy — September 25, 2017 Follow @KristenWritesIt — September 25, 2017 stux / Pixabay Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that … Continue reading Email Design Tips: How to Use Color to Drive Subscriber Behavior

Using Color Psychology for Conversion Rate Optimization

by Elena Prokopets Follow @elenatravelgramAugust 8, 2016 Color impacts us all. We choose colors for our living space based upon what makes us “feel” good; we choose clothing colors based upon what we believe makes us “look” good. And psychologists have known for a long time that color affects mood and, as well, our purchasing … Continue reading Using Color Psychology for Conversion Rate Optimization

5 Tips for Incorporating Color into Your Whiteboard Video

by Claude Harrington March 13, 2016March 13, 2016 Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and there–but it’s happening more and more and, given the influx, it inevitably spurs questions like: Should … Continue reading 5 Tips for Incorporating Color into Your Whiteboard Video

Design Principles You Should Test: Color Contrast

Shana RusonisOctober 26, 2015 You’ve taken on the mission to increase conversions while delivering a more delightful experience to every visitor. How do you do it without breaking the rules of your design team’s style guide? The notion that conversion and design have competing priorities is a false dichotomy. Design and A/B testing are actually … Continue reading Design Principles You Should Test: Color Contrast