Tag Archives: code

A Marketing Analytics Look Under the Hood, Part 2: Code Classification

Analytics

by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification →

A Marketing Analytics Look Under the Hood, Part 1: Code Composition

Analytics

by Craig Scribner Follow @craig_scribnerSeptember 3, 2016 Task 1: Generate a Unique Tracking Code for New Campaign Initiatives This part looks easy on the surface, but it carries some hidden complexities. Generating a random string for every new initiative is surely no challenge for a computer, and robust tracking systems such as Adobe Analytics would … Continue reading A Marketing Analytics Look Under the Hood, Part 1: Code Composition →

Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business

Business Development

by Tracey Wallace June 30, 2016 Follow @tracewallJune 30, 2016 Shoppers today favor convenience above all else when looking to purchase an item. But exactly what qualifies as convenience shifts based on a consumer’s mindset and mood. For instance, when shopping on marketplaces like Amazon, consumers are looking for speed in both finding a product … Continue reading Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business →

3 web UX personalization tools for code haters

Web Optimization Guidelines

If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider. Tamar Weinberg on April 7, 2016   With content personalization, marketers and publishers are able to deliver different user experiences to different types of website visitors, based on available … Continue reading 3 web UX personalization tools for code haters →

Cracking The Code: Why Brands Fail At Marketing On Reddit (And How To Succeed)

Reddit

Ross SimmondsNovember 2, 2015 The Reddit community is filled with opportunities for marketers. It’s a great place to lurk and gain insight, contribute and add value or engage and build relationships. It’s one of the best channels online for connecting with people who are passionate about specific topics and are willing to provide authentic feedback. … Continue reading Cracking The Code: Why Brands Fail At Marketing On Reddit (And How To Succeed) →

Crack The Client Code

Customer Service

Devon SmileyAugust 25, 2015 There is no amount of online research that can match the value of asking questions to real live people. You can Google til your fingertips are blistered, lurk in forums until it starts to feel kinda creepy, or even ask your best business buddies what their experiences have been with clients. … Continue reading Crack The Client Code →

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