Tag Archives: code

Cracking The Harmonized System Code: Product Classification for International Shipping

Product Management

Christopher Moore — June 14, 2017 Follow @cjmoore— June 14, 2017 What You Need to Know about Harmonized System Code? When it comes to your ecommerce business there is going to be a time when you consider whether or not you want to sell and ship your products to an international market. Once you are … Continue reading Cracking The Harmonized System Code: Product Classification for International Shipping →

How To Set Google Conversion Code To Fire On Click Using Google Tag Manager

Google Tools

By Robert Brady  November 1st, 2016 Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar … Continue reading How To Set Google Conversion Code To Fire On Click Using Google Tag Manager →

A Marketing Analytics Look Under the Hood, Part 2: Code Classification

Analytics

by Craig Scribner Follow @craig_scribnerSeptember 15, 2016 Task 2: Classify Codes According to your Own Organization’s Standards Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to. Classifications … Continue reading A Marketing Analytics Look Under the Hood, Part 2: Code Classification →

A Marketing Analytics Look Under the Hood, Part 1: Code Composition

Analytics

by Craig Scribner Follow @craig_scribnerSeptember 3, 2016 Task 1: Generate a Unique Tracking Code for New Campaign Initiatives This part looks easy on the surface, but it carries some hidden complexities. Generating a random string for every new initiative is surely no challenge for a computer, and robust tracking systems such as Adobe Analytics would … Continue reading A Marketing Analytics Look Under the Hood, Part 1: Code Composition →

Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business

Business Development

by Tracey Wallace June 30, 2016 Follow @tracewallJune 30, 2016 Shoppers today favor convenience above all else when looking to purchase an item. But exactly what qualifies as convenience shifts based on a consumer’s mindset and mood. For instance, when shopping on marketplaces like Amazon, consumers are looking for speed in both finding a product … Continue reading Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business →

3 web UX personalization tools for code haters

Web Optimization Guidelines

If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider. Tamar Weinberg on April 7, 2016   With content personalization, marketers and publishers are able to deliver different user experiences to different types of website visitors, based on available … Continue reading 3 web UX personalization tools for code haters →

Cracking The Code: Why Brands Fail At Marketing On Reddit (And How To Succeed)

Reddit

Ross SimmondsNovember 2, 2015 The Reddit community is filled with opportunities for marketers. It’s a great place to lurk and gain insight, contribute and add value or engage and build relationships. It’s one of the best channels online for connecting with people who are passionate about specific topics and are willing to provide authentic feedback. … Continue reading Cracking The Code: Why Brands Fail At Marketing On Reddit (And How To Succeed) →

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