Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
Frank BocchinoFebruary 9, 2015 I’d bet you can recite your parents home number as fast as your own cell number, but many don’t know their spouse’s or significant others cell number because it’s programmed into their phone. There’s no need to remember it, so we don’t. But we do recognize it. Do you answer your … Continue reading Area Code Red: Our Increasing Phone Phobias [Infographic]
Jeff BullasJanuary 15, 2015 Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make … Continue reading 22 Headlines That Went Viral. Have These Marketers Cracked the Code?
