For as little as $5 per day, Snapchat lets anyone create custom stamps to add when sharing from particular locations. Will competitors target each other? Danny Sullivan on February 22, 2016 at 6:54 pm One of the coolest things in Snapchat is the ability to add a geofilter to an image or a video — … Continue reading Up Close: How The New Snapchat “On-Demand Geofilters” Work
by Abbe Miller February 14, 2016 Follow @NetSphereStratFebruary 14, 2016 Onsite search deployed on eCommerce sites is one of the top three most effective ways for buyers to find the products they want to purchase. So why is it that 7 in 10 adults that shops online at least monthly, have come to the conclusion … Continue reading Site Search Features Required To Close eCommerce Sales
by Elisa Silverman December 22, 2015 Follow @ElisaKaphaDecember 22, 2015 Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively … Continue reading Taking a Close Look at One Brand’s Retargeting Ads
by Jeff Charles December 16, 2015 Follow @ArtisanOwlDecember 16, 2015 Have you ever wished that your prospects would just open up and tell you exactly how to get them to buy from you? I’m sure you have. If only it were that easy. In the last post, we discussed the importance of introducing your company … Continue reading How to Ask Great Questions and Close More Deals
Michelle Van den BerghOctober 31, 2015 I am sure you have heard this many times: “never use a do-not-reply email address when sending an outbound email campaign.” I recently received the “do-not-reply” treatment when I took my mobile device to a large mobile service provider to have it fixed. They pride themselves on their service … Continue reading Close the Communication Loop on Your Email Campaigns
Liz KislikOctober 14, 2015 How do you demonstrate credibility with your team members, colleagues, and boss so that they’ll have confidence in you? The biggest chunk of credibility is keeping your commitments. It’s not enough to appear — or to be — eager or compliant. You have to deliver: on time, and on spec or … Continue reading How to Close the Credibility Gap
Maxim BaetenApril 30, 2015 The Content Struggle Today, one of the biggest pain points between marketing and sales in B2B companies is what we refer to as the “content struggle”. Content marketing is a tactic widely used today, and marketers are now producing more content than ever before. Marketers are constantly pushing out content, but … Continue reading Improve Content Management to Close More Deals
James YoungApril 8, 2015 Do website comment sections serve any other purpose than being forums where people can fight anonymously? (Image via Creative Commons/PILLOW FIIIIGHT! by Kenny Louie under CC BY 2.0) We all know what to expect from website comment sections. Depending on who you talk to, they remain our digital society’s deepest cesspools, … Continue reading How Close to Extinction Are Online Comment Sections?
Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month. Martin Beck on March 17, 2015 Twitter’s efforts to improve its welcome mat for people who aren’t signed into Twitter continue, but they continue to be mostly under wraps. Twitter has been experimenting with a … Continue reading Up Close With Twitter’s New Home Page & Topic Area
Sabel HarrisMarch 17, 2015 To fall in love with anyone, all you have to do is answer this set of 36 questions with each other. Recently, this was the topic of an article that I read on The New York Times’ website and how the writer tried this technique out. Ever since I’ve read it, … Continue reading 30 Effective Questions to Ask to Close More Deals
