Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails. Ryan Phelan on October 8, 2018 Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make more money so … Continue reading How the Halloween zombies can help close your revenue gap
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. Frederick Vallaeys on September 13, 2018 As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. … Continue reading How keyword match types work after the new close match variants change
The temptation to take the “quick and easy” route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, you may get burned Stephan Spencer on August 23, 2018 What kind of risk are you willing to take … Continue reading Flying close to the sun: SEO tactics that may get you burned
Britt Laeger — May 24, 2018 — May 24, 2018 krzysztof-m / Pixabay When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best marketing program, but if your sales team can’t sell your products, none of it matters. And … Continue reading Video for Sales: 7 Effective Ways to Close the Deal
Rick Kranz — August 7, 2017 Follow @RickKranz — August 7, 2017 Digitalpfade / Pixabay Facebook Messenger ads are a great way to help close more sales. We’re seeing success using them for our B2B and B2C clients. In this article I’m going to share a real use case and show you how to set … Continue reading How To Use Facebook Messenger Ads To Close More Sales: 3-Step Formula
Bruce Hakutizwi — July 24, 2017 Follow @BizForSaleUS — July 24, 2017 Photo by Tim Gouw on Unsplash Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many have to look back on a deal they went through with that, in retrospect, they probably should … Continue reading How to Close the Deal and When to Walk Away When Buying or Selling a Business
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap. Davor Sutija on July 21, 2017 The very concept of how people buy has fundamentally changed, due to the emergence of digital … Continue reading The impact of intermediaries: How brands can close the gap between themselves and consumers
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Andy Taylor on June 23, 2017 Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s … Continue reading Early performance results from Google’s update to close variants
Navah Hopkins — June 19, 2017 — June 19, 2017 I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at flea markets, as opposed to paying a premium at malls. Who … Continue reading Knock-Off Thousands from Your Bottom Line with Close Variants
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should … Continue reading Exact Match vs. Close Variants: Difference & Impact
