Jon-Mikel BaileyOctober 27, 2015 In previous posts we’ve discussed the importance of design and user experience. We’ve looked at on-site SEO and content marketing. And we’ve talked about why you need a content management system (CMS). All of these things have an impact on the success of your website. Is that it? Nope. If your … Continue reading Your Website’s Performance Matters to Google AND Your Clients
Perryn OlsonOctober 4, 2015 Many professional services firms generate at least some proportion of their leads online. But what many of these firms do not realize is what they’re missing. Our research shows that firms investing in marketing techniques that allow them to generate leads online are benefitting in a big way. Firms that generate … Continue reading Is Your Website Attracting Clients or Scaring Them Away?
Sabel HarrisOctober 1, 2015 We consider ourselves follow-up experts. Granted, sometimes these follow-ups are delayed, or they may not contain all of the right words — but we’re human. We’ve written about how to write an effective follow-up email, generated templates for the best follow-ups, and what to do after a follow-up. Although these have … Continue reading 5 Best Practices On How To Follow-Up With Clients
Nikhil SharmaSeptember 18, 2015 Keep in mind, this also works for any prospects you’re looking to target. It’s a trick that I’ve used in the past, and I can guarantee you, it works. It’s effective, cheap, fast, and you can truly see the results. When you want to to impress your VIP clients, maybe certain … Continue reading Growth Hacking: 5 Steps to Impress VIP Clients on Facebook
Aya TsurutaSeptember 16, 2015 Spoiler Alert! In the Netflix Original Series, House of Cards, Claire Underwood, the first lady, is in the running to become U.S. Ambassador at the United Nations. She destroys her chances at the senate hearing for her nomination when she slips up and says, “the military is irrelevant.” But it wasn’t … Continue reading How to Deal with Difficult Clients
James DebonoSeptember 9, 2015 Why Are Reviews So Effective At Winning New Clients? Being found online is tough. No Question. But been found online and getting new clients to select your business over your competition is even harder. Especially when there are very few differences between the services you offer. While many business owners leave … Continue reading Why Are Reviews So Effective At Winning New Clients?
Katie LeimkuehlerAugust 24, 2015 LinkedIn is a highly useful social media platform that can help you find a lot of success for your personal brand or business. There are many different tools provided on LinkedIn to help you succeed, and they’re all very manageable and easy to use. One of the most difficult parts of … Continue reading 5 Ways to Attract Recruiters, Clients, and Customers on LinkedIn
Luana SpinettiAugust 11, 2015 The first time I created an invoice for my clients… I just didn’t. All I wrote was a simple email with a summary of blog posts or text translations I had written for my client, the price per post or translated piece and the PayPal ID to pay me to. That … Continue reading Invoicing Nightmare? Use These 3 Free and Open Invoice Tools With Your Clients
John W HayesJuly 11, 2015 I had one of those conversations recently in which a client told me that he sent out an email marketing newsletter every 3 months. Any more than this, he surmised, would simply annoy his clients and do more harm than good. I guess his clients either have very long memories … Continue reading How Long Are Your Clients’ Memories? How Annoying Are Your Emails?
Colin OsingJuly 3, 2015 Facebook’s recent shift and emphasis on video content has opened up a world of video advertising opportunities for brands and agencies. Ad execs are now realizing that video is the next big tool for targeting the platform’s huge video viewing audience and getting higher conversions on their Facebook ad dollars. Click-through … Continue reading 3 Tactics to Enhance Your Client’s Facebook Campaigns with Video Advertising
