In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience. Daniel Faggella on February 22, 2016 In my last article in this series, we covered a lot of ground on what inbound marketing … Continue reading Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers
by Jenni Boyd February 18, 2016February 18, 2016 Acquiring new clients is an exciting and promising step for all businesses; how can you smoothly transition them into their new relationship with your company? To create a long lasting and successful relationship with new clients, a comprehensive client activation process must be in place. What should … Continue reading 3 Crucial Steps For Activating New Clients
by Laura Donovan February 14, 2016 Follow @thewordproFebruary 14, 2016 My company has been working for two service companies for a while now. One specializes in HVAC; the other offers both HVAC and plumbing services. One is growing. The other is not doing as well and blames the fact that there is a lot of … Continue reading A Tale of Two Clients
Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your business. Daniel Faggella on January 25, 2016 I’ve found most effective marketing systems come down to one word, one idea. In many ways, the marketing “race” isn’t … Continue reading Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You
by Michael Lang February 8, 2016 Follow @sg_partnersFebruary 8, 2016 If you want to close more sales, you better first address these eight reasons why your client doesn’t care: 1. Why should they care about you when you don’t care about them? A salesperson job is to convey a story that will enrich their client’s … Continue reading 8 Reasons Why Your Clients Don’t Care
by Jen Phillips April January 27, 2016 Follow @JenphillipsapriJanuary 27, 2016 Do you know the secret ingredient to successful marketing? It’s not brilliant copy (though that helps), it’s not billboards in Times Square, it’s not even a regular blog. Do you know what it is? 1—Show up in front of your target market 2—Consistently 3—With … Continue reading A 3-Step Formula for Getting More Clients
by Erin Sagin January 24, 2016January 24, 2016 I recently partnered up with Elliott Reid from our sales team to do a webinar for agencies on what you need to know to win more PPC business. Elliott is our resident agency expert – he has over three years’ experience helping agencies acquire new clients and … Continue reading 3 Ways for Agencies to Sell More Clients on PPC
by John Nemo December 7, 2015 Follow @JohnNemoPRDecember 7, 2015 This 60 second video got me more than $ 10,000 in business from a guy who’d never heard of me before: How did I do it? Before I invited him to connect, I spent about 14 seconds looking over his LinkedIn profile. I noticed he … Continue reading How to Score New Clients From LinkedIn in 14 Seconds or Less
by David Campbell December 6, 2015December 6, 2015 I have to disagree to a mindset that growth hacking is just another buzzword. Growth hacking is a unique practice with its set of goals, and it often extends beyond digital marketing, per se, to include using branding and even customer service as marketing devices. In the … Continue reading Growth Hacking Tricks: Turn your Difficult Clients into Real Brand Advocates!
by Bob Woods November 16, 2015 Follow @socialsalesbobNovember 16, 2015 When you’re teleprospecting or knocking on doors to prospect for new business, you don’t face rejection nearly as much as you experience voicemail or the phrase, “I’m sorry, but [person] isn’t here.” As salespeople, business development professionals and others who need to grow business with … Continue reading LinkedIn’s Newsfeed & Twitter: Your Direct Lines to Potential Clients and Your Network
