Tag Archives: Client

Repurposing an internal digital ad solution for client use

Internal data sources serve as the foundation for a new external platform. Rodric Bradford on November 23, 2020 The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms.  For example, Digital Remedy, a digital … Continue reading Repurposing an internal digital ad solution for client use

How to Improve Client Engagement With Email Marketing Automation

Sam O’Brien October 10, 2020 Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods and services, their … Continue reading How to Improve Client Engagement With Email Marketing Automation

Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…

Your Client Has a New Boss? We Can Predict What’ll Happen Next!

Karl Sakas — November 11, 2019 Follow @KarlSakas Your client has a new boss? Here’s how to make it a win instead of a loss. There’s an old joke about executive turnover: “When a new CEO starts, they have three ‘jobs’ to do: Hire someone, fire someone, and rearrange the furniture.” When your client’s boss … Continue reading Your Client Has a New Boss? We Can Predict What’ll Happen Next!

Agency Satisfaction Index: Take Control of Your Client Relationships

Karl Sakas — October 28, 2019 Follow @KarlSakas Consider your current stage: Powerless, Overwhelmed, Confident, or Valued? Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want … Continue reading Agency Satisfaction Index: Take Control of Your Client Relationships