by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away
Alex BirkettOctober 28, 2015 More choice equals freedom, right? Well, yes, but there’s a good body of evidence that the more choices we are presented, the less happy we are with the one we make. What does that mean for conversions, though? Retention? Revenue? The Psychology of Choice The most famous, and I believe the … Continue reading Does Offering More Choices Actually Tank Conversions?
Debi LewisOctober 6, 2015 Some business owners can do it all: find the commercial space for their business, paint it, install the new light fixtures, find affordable office furniture online, source and hire all their employees via Craigslist, design their own business cards/print ads/online ads, and then actually do the work of their business too. … Continue reading Tough Choices for Your Next Web Project: Heavy Workload vs Lotsa Outsourcing
Debi LewisOctober 2, 2015 We have all become masters of online research in recent years, and perhaps none are so masterful as business owners. Need to find the best quality (but affordable) business cards? Google it. Need to learn how to use your new Square credit card reader? Surely there’s a YouTube video. Where is … Continue reading Tough Choices for Your Next Web Project: DIY Research vs. Limited Options
Debi LewisSeptember 24, 2015 As you prepare to build a new website, redesign an old one, or make changes to the way your organization handles its online presence, there are hundreds of tiny decisions that compete for your attention. Do you need a new logo? Do you want to use WordPress, Joomla, Drupal, SquareSpace, Wix, … Continue reading Tough Choices For Your Next Web Project: Budget And Flexibility
Tim AshAugust 27, 2015 As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact, it hasn’t evolved in about 50 thousand years. If we grasp how the brain works, we can leverage its biases and influence people towards our desired conversion action. When presenting choices … Continue reading Simplifying Choices for the Brain to Improve Conversions
Jennifer HanfordMay 16, 2015 Without a doubt, social media has forever changed the way we communicate. Whether we feel like sharing memes with our friends, or broadcasting our opinions to the world, many of us do so by posting to social media. Social media provides any of us with the ability to share our words … Continue reading Posting To Social Media: Free Speech Vs Poor Choices
James ClearApril 11, 2015 Nearly every problem you face is temporary. But these temporary problems cause immediate pain. And we often let this pain drive our choices and actions. For example… An employee suffering from the pain of not feeling important enough or powerful enough might take a terrible job with a fancy title. An … Continue reading Let Your Values Drive Your Choices
