Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. Chris Robson on March 20, 2025 When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story. Forcing … Continue reading Why forced choices reveal more customer insights than ratings
Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices
Laura Sensecall December 16, 2020 Instagram continues to make life easier for Influencers. Now, it has branched out in an attempt to make ads even more attractive for brands. We find out how. Instagram is still the darling of the social media world, and for good reason. It continues to make it easy to create … Continue reading Instagram Adds New Branded Content Choices, and On Reels Too
Gleb Tsipursky October 22, 2020 Have you ever felt unhappy about a purchase you made despite spending hours reading product descriptions and reviews, comparing dozens of options, and finally choosing what you perceived to be the best deal? I faced the same problem many years ago, when I still lacked the knowledge of effective shopping … Continue reading Why Do More Buying Choices Cause Unhappiness?
Dave Brock October 20, 2020 I have to confess, this article was provoked reading the newspaper about the upcoming elections. Many “leaders,” political and otherwise, are making statements. Some are choosing not to vote, one feels that a write in vote for “Ronald Reagan” demonstrates his leadership and thoughtfulness. While it’s been those incidents that … Continue reading Leadership Is About Making Choices
Changing The Channel: How To Navigate E-Commerce Marketing Choices by Elizabeth Bleser , Columnist, (November 03, 2018) Recently, a CPG client of ours was lamenting how much more challenging her job has become, due to the sudden emergence of so many new e-commerce vendors, consultants, technologies, etc. She said that she used to think it … Continue reading Changing The Channel: How To Navigate E-Commerce Marketing Choices
David Leonhardt — July 7, 2018 Follow @amabaie — July 7, 2018 You are ready to take your business online. It might be an established business in the community. Or it could be a brand-new venture. Or you might be moving from selling just over social media to setting up your own website. You have … Continue reading Ready to Set Up a Website? You Have 4 Toggle Choices to Make.
Liesha Petrovich — April 26, 2018 Follow @lieshapetrovich— April 26, 2018 Small businesses are the lifeblood of our economy. They are the heart of our small towns and the dream job for many aspiring entrepreneurs. They are also incredibly challenging to manage. Corporations don’t have unlimited resources, but they generally have bigger marketing budgets than … Continue reading The Art of Small Business Marketing Choices
Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising by Martin Kratky-Katz , Op-Ed Contributor, June 22, 2017 I have spent the last two years fighting in the ad-blocking trenches, so have fielded many questions about Google’s recent announcement and what it means for publishers and ad blocking in the industry … Continue reading Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Wesley Young on January 31, 2017 Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products … Continue reading SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
